Important Features And Uses of Mild Steel

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One of the most common materials which are used for building purposes is steel. It is used to build bridges, buildings and various other types of structures. It is also used to build different types of machine parts.

Steel which contains carbon as the alloying component is basically known as carbon steel. It is classified into three different categories such as low or mild, medium and high carbon steel. It is used for a wide variety of automotive and industrial applications according to its relative strength.

Mild steel is one of the most popularly used forms of steel as it includes various advantageous features. It is quite affordable and therefore it can be used for various building purposes. Although it includes low carbon content, it is quite strong. It is often used in structural steel applications.

Different Properties of Mild Steel:

Characteristic Features: Steel which includes carbon content of less than three percentages is often categorized as mild or low. This type of product is generally used directly during the process of forming as it is quite easy to work with metals in such forms. Two important components of this type of product are ferrite and pearlite.

Attractive Features: One of the most attractive features of this product is that it can be molded into any desired shape. It is quite easy to form low carbon products by pressing and pouring it into any required shape. It is known to be one of the most versatile materials as it can be formed into different shapes. It can be used for a huge assortment of purposes such as pipes, stampings, rivets, chains and so forth.

Another beneficial feature of this product is weldability. This is particularly due to the low carbon content of the metal. Builders use more content of carbon to strengthen the metal. However, hard steel is prone to cracks when it is welded. However metal with low carbon content seldom cracks and therefore it can be welded easily.

It is also malleable as it has the ability to resist cracks even when it is bent or twisted. This particular feature allows the metal to be rolled and beaten into thin sheets.

This steel product includes various applications. Some of the most common items made with this type of steel are automobile doors, spare tire tubes, truck bed floors, domestic appliances and so forth.

It is also used widely in the automobile industry as it is quite easy to form and bend it for manufacturing various auto products such as floor pans, truck cab backs, bed floors and access covers for tailgates. It is also widely used to manufacture body sides, roofs, doors and hoods of automobiles.

Another popular usage of mild steel is in the field of construction. Due to its advantageous features, it is used for structural shapes of buildings and bridges. It is also used to manufacture bolts and fasteners as it offers strength and ductility.

Low carbon products can be bought from online stores in different forms at attractive price rates.

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Source by Anamika Swami

Advantages and Disadvantages of a Truck

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Buying a truck can be a good option, especially to new car finders who are in need of a vehicle that could transport heavier cargo and tow heavy loads such as a boat. In addition to this, new car finders could also easily obtain some of the available auto loans to purchase this. However, this type of vehicle has its disadvantages too.

If you are open to the idea of buying a truck, then there is a need for you to weigh the existing pros and cons. By doing this, you could easily find a way to maximize the benefits of a truck as well as figure-out how to deal with its disadvantages.

Try to read some of the car advice offered online or talk to a car expert. In addition to this, you could also conduct the appropriate car research to obtain the needed information. However, this article provides some of the common advantages and disadvantages of a truck and this includes the following.

Advantages

1. Trucks are offered in various sizes

Just like any other vehicle types, trucks are offered in various sizes. Due to this, you have more options to choose from. If you need a large truck, you can go for a full-sized version. This version is considered as the largest while the smallest is referred to as the compact version. Since trucks are offered in different sizes, you can easily select the best for you.

2. Trucks are powerful

Another important benefit that you can obtain from a truck is its impressive power output. Trucks are usually equipped with larger engines that enable these vehicles to carry heavier loads. Other vehicles could actually carry loads too, but not as heavy as the trucks could. In addition to this, the truck’s design could allow you to load bulky and large-sized cargo that you can’t easily do in other vehicle types.

The powerful engine of a truck is also enables the vehicle to tow heavy loads and trailers such as a boat. However, the towing capacity of a vehicle depends on its size. A smaller or the compact version has a towing capacity of about 3000 to 7000 pounds. A full-sized truck on the other hand is capable of towing up to 12,000 pounds. Due to this, you could easily select a vehicle with a towing capacity that suits your needs.

4. Trucks are stronger vehicles

Since trucks are powerful vehicles and were designed to do heavy jobs, they are built with stronger components. Due to this, they can be driven even on rough road conditions and still provide the needed performance.

Disadvantage

1. Trucks are not fuel-efficient

The most significant disadvantage of trucks is its fuel economy. They consume more fuel since their engines are larger and the nature of work where it was designed for is relatively heavy.

However, there are trucks that are equipped with more fuel-efficient 4-cylinder engines and this could be a good choice if you are after for a truck with good fuel economy. The only problem with a 4-cylinder-powered truck is that it is not capable of providing the performance that the version with larger engines could offer.

2. Trucks have limited space for passengers

Another disadvantage of a truck is the number of passengers that it can accommodate. Although, larger trucks could allow up to 5 passengers, the legroom and the shoulder room are not sufficient to provide comfort for the car occupants.

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Source by Marty Bay

Patent Experimental Use – Invalidity in Lough V Brunswick (Fed Cir 1997)

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INTRODUCTION

Imagine that you are a car mechanic. You notice that engine coolant frequently corrodes a part of the motors. As a mechanic, you have to replace this part once a year. To address this problem, you design a new part to contain the coolant. Hopefully, the part you made will last longer.

To find out if the part works, you decide to test your invention. You install the part into your friends’ cars, explaining to them that you want to see if the part will help keep the motor from corroding. Your friends use their cars for two years, with no problems. Therefore, your invention outperforms existing products. You decide to patent your invention.

Some time later, a car maker begins selling a new car motor with a device like your part installed in the car. Believing that the company illegally used your patented invention, you sue to enforce your patent. However, before you have a chance to present evidence, the car manufacturer asks the court to dismiss your lawsuit. In a motion for summary judgment, the car maker argues that a trial is not necessary because the car maker has not violated the Patent Code, even if everything you say is correct. The car maker claims that you gave up your patent rights because, contrary to patent law, you spent more than a year testing your invention in public. In other words, the car maker argues that the Patent and Trademark Office should never have given you a patent.

However, you believe that you needed the two years to test your invention to ensure that your device would work as you intended. You tell the judge that a jury should decide whether a long period of testing prevents patenting an invention. You argue that whether you spent too long testing the device in public, making your patent invalid, is not a question that a judge can decide without hearing evidence on the issue.

However, the judge agrees with the car maker that this is a question of law. This ruling means that a judge decides the question without hearing evidence. Despite your objection, the judge grants the car manufacturer’s motion for a summary judgment. This means that you did not get a chance to have a jury trial because the judge ruled on a question of law without hearing your evidence.

This scenario could happen in real life. Just like the hypothetical court, the Federal Circuit Court of Appeals in Lough v. Brunswick Corp., considered whether an inventor’s testing of an invention was a question of fact or a question of law. The Lough court held that determining an invention’s use in testing is a question of law. The Lough court’s decision has failed to remove confusion on the time limit to apply for a patent. Fortunately, the United States Supreme Court will soon consider the Patent Code’s time limit for patent filing in Pfaff v. Wells Electronics. Hopefully, the Supreme Court will settle this area of patent law.

This Note will show some of the Lough court’s errors that created the current confusion on the time limit for patent filing. The Note begins by explaining the United States patent system, including bars to an inventor’s use of an invention before filing for a patent. Part II reviews the Supreme Court’s holding in Kendall v. Winsor that these bars on the use of an invention before patenting are questions of fact. Part III shows how the Federal Circuit overlooked this Supreme Court precedent. Part IV then describes Lough v. Brunswick Corp.’s facts, procedure, holding, and reasoning. Part V analyzes the Federal Circuit’s Lough decision. Specifically, Part V argues that the Federal Circuit departed from Supreme Court case law when the court held that bars on the use of an invention before patenting are questions of law. Also, the Federal Circuit committed a sequence of errors leading up to Lough. This Note concludes that the Federal Circuit Court misinterpreted the case law and states that whether an inventor tested the invention should be a question of fact.

I. STATE OF THE LAW

A. General Patent Law

Under certain conditions, the Patent Code grants inventors exclusive rights to their inventions. If an inventor obtains a patent, the Patent Code gives an inventor monopoly rights for twenty years after applying for a patent. During this time, the patentee has the sole right to make, sell, import, or use the invention in the United States.

To avoid unfairly prolonging these monopoly rights, an inventor has only a limited time to apply for a patent to protect an invention. The reference point for this time limit is the date on which the inventor applied for a patent. The patent system creates a one-year grace period during which the inventor may use the invention before applying for a patent.

B. Public Use

If the inventor uses the invention in public more than a year before applying for a patent, an inventor loses the right to obtain a patent. If the inventor does not apply for a patent within one year after using the invention in public, the law assumes that the inventor did not want patent protection and that the inventor donated the invention to the public. As a result, the inventor is unable to obtain a patent after a year of use in public.

“Public use” of an invention occurs when anyone uses the invention in its natural and intended manner. The public use of an invention need not be publicly accessible. For example, if an airline’s domestic commercial flight has an inventor’s unpatented navigation device installed on the plane, the device is in public use. The public use doctrine is codified in 102(b) of the Patent Code. Section 102(b) of the Patent Code bars an inventor from obtaining a patent if any public use of a completed invention occurs more than one year before the inventor applies for a patent.

C. Experimental Use

Courts extend the one-year time limit if the inventor tests the invention. Section 102(b) does not explicitly consider an inventor’s need to test an invention. Instead, “experimental use” is a judicially-created doctrine intended to give an inventor extra time to refine an invention. During this time, an inventor may conduct experiments in public without losing Patent Code protections. Patent law determines that experimental use occurs when the inventor, or anyone else, tests an invention in such a manner. Experimental use of an invention may negate a 102(b) claim that a patent is invalid. This gives an inventor one year of public use, plus any reasonable period of experimental use, before 102(b) bars the inventor from obtaining a patent.

II. SUPREME COURT HELD PUBLIC USE AND EXPERIMENTAL USE ARE QUESTIONS OF FACT

When deciding public use and experimental use questions, the Supreme Court has uniformly treated 102(b) bars as questions of fact. A jury usually determines a factual question. In Kendall v. Winsor, the Supreme Court has held that a jury should decide whether trial evidence is sufficient under the law to cause the loss of patent rights.

In Kendall, an inventor used workers to help test and develop a textile machine. Before completing the invention, one employee left the inventor’s business to build a similar machine for a textile company. The question for the trial jury was whether the inventor’s experimental use of the machine before applying for a patent made the patent invalid. The jury found that the patent was valid because the inventor’s work in his business was experimental, which negated the defendant’s allegation of public use.

The defendant appealed. The Supreme Court held that public use and experimental use were questions of fact and that the law supported the jury’s holding that the patent was valid because Kendall was experimenting with the invention before applying for a patent. The Supreme Court noted that only a jury could properly weigh the many facts needed to determine experimental use. This fact led the Supreme Court to reason that only a jury could determine whether an inventor had proven that experimental use negated a claim of public use. Therefore, the Supreme Court implicitly held that experimental use is a question of fact because jurors can only decide factual questions.

III. FEDERAL CIRCUIT DEPARTURE FROM KENDALL

The Federal Circuit took a different approach than the Kendall court regarding whether experimental use is a question of fact or law. Over time, the Federal Circuit decided three cases that eventually led it to conclude that experimental use is a question of law. This section will discuss these three cases to demonstrate the path the Federal Circuit took to lead to its outcome.

Federal Circuit law regarding whether experimental use is a question of fact or a question of law is not entirely consistent. The Federal Circuit has sometimes held that experimental use is a question of fact. At other times the Federal Circuit has held that experimental use is a question of law. Generally, the Federal Circuit has not provided a rationale for choosing one rather than the other. This chain of inconsistency started with one Federal Circuit case, In re Foster.

A. In re Foster

In Foster, the Patent Office Board of Appeals (“Board”) rejected an appeal of a patent denial. The Board denied the appeal because the invention was too obvious to justify a patent. After the applicant appealed, the United States Court of Customs and Patent Appeals, a predecessor to the Federal Circuit, affirmed the Board’s denial of the patent. The only issue before the court was whether the invention, a synthetic rubber material, was an obvious improvement under 103. Section 103 bars patents for improvements that are obvious to anyone familiar with the appropriate field. Thus, if Foster’s rubber material was an obvious improvement, then it would be barred under 103 from patent protection. The Foster court held that the synthetic rubber was only an insignificant, obvious improvement. Foster did not state whether 102(b) bars are questions of fact or questions of law.

B. In re Corcoran

The Court of Customs and Patent Appeals relied on Foster to decide In re Corcoran. Corcoran was an appeal of a Board rejection of a patent on a different issue than the one in Foster. Corcoran involved a combined 102(b)/103 bar. The Board held that an inventor’s competitor sold a device that made Corcoran’s device merely an obvious improvement. The issue was whether the facts supported the Board denying a patent because Corcoran exceeded the one year deadline of 102(b) coupled with the 103 bar. The invention was plastic sheeting for use in window blinds. If Corcoran’s plastic sheeting component was an obvious improvement, then 103 would bar patenting the invention. The Corcoran court affirmed the Board’s denial of a patent because similar plastic sheeting had been on sale, making Corcoran’s later invention only an obvious improvement as a matter of law. The Corcoran court based the decision on the law mentioned in Foster.

The Corcoran court relied on the Foster holding to decide that the coupled question of public use and obviousness is a question of law. However, Foster did not address this issue of public use coupled with obviousness. Its holding related to a completely separate issue — whether obviousness is a question of law.

Neither Corcoran nor Foster was solely an experimental use case. When faced with a purely experimental use case, the Federal Circuit used the Corcoran court’s reading of Foster to decide that all 102(b) bars are questions of law. This mistake became more salient when the Federal Circuit again misinterpreted the law in Barmag Barmer Maschinenfabrik AG v. Murata Machinery, Ltd.

C.Barmag Barmer Maschinenfabrik AG v. Murata Machinery, Ltd.

In Barmag, a machine manufacturer sued a competitor for patent infringement. The parties disputed whether a yarn processing machine was in experimental use. The district court ruled the patent invalid as a matter of law. After Barmag appealed, the Federal Circuit affirmed, finding Barmag’s patent invalid because Barmag violated a 102(b) bar. The Federal Circuit ruled that all 102(b) bars, including public use, are questions of law. Barmag did not refer to Kendall, the Supreme Court precedent that found experimental use is a factual question. Instead, the Barmag court based its ruling on a reading of In re Corcoran. However, Corcoran did not address all 102(b) bars. Corcoran related to a completely separate issue — whether the coupled question of public use and obviousness is a question of law or fact. The Federal Circuit relied on the mistaken analyses in these three cases when it decided Lough v. Brunswick Corp.

IV. LOUGH V. BRUNSWICK CORP.

Lough v. Brunswick Corp. was a patent infringement dispute over a boat part. A jury found that the defendant infringed the plaintiff’s patent. On appeal, the Federal Circuit reversed and ruled that whether experimental use negates public use is a question of law, properly reserved for a judge to decide.

A. Facts

In 1986, Steven G. Lough was a mechanic for a boat dealership in Sarasota, Florida. As part of his job, Lough worked with Brunswick inboard/outboard motors. While repairing those motors, he noticed that a particular seal often corroded from contact with sea water.

Lough designed a new seal to prevent this corrosion. After making six prototypes, he installed the seals in his boat and in friends’ boats. At trial, Lough claimed that he used the prototypes to test them. For more than a year Lough did not ask anyone if the seals worked well.

Lough did not patent his invention during this time either. Instead, he took more than two years to find out if the seals were adequate. His test results showed that Lough’s seal was superior to any other available at the time. Lough filed for a patent in June 1988 and the Patent and Trademark Office issued a patent a year later.

Lough then sued Brunswick for patent infringement and won a jury verdict. The issue was whether Lough’s testing the seals by placing them in friends’ boats was a public use. The jury found that Brunswick did not prove that Lough’s invention was in public use one year before the patent filing date. The trial court denied Brunswick’s subsequent motion for a Judgment as a Matter of Law. Brunswick had argued that the jury verdict was incorrect because the public use of the invention happened more than one year before Lough filed for a patent.

B. Federal Circuit Decision

In its de novo review upon appeal, the court considered whether the jury properly decided that the use of Lough’s prototypes in 1986 was experimental. The court held that whether an invention was in public use more than a year before applying for a patent under 102(b) is a question of law. The Federal Circuit Court based this holding on Manville Sales Corp. v. Paramount Systems, Inc. In Manville, the Federal Circuit mentioned that experimental use is a question of law. However, the Manville court did not cite authority for this dictum.

After ruling that experimental use was a question of law, the Lough court found that Lough’s six prototypes were indeed in public use. The court reasoned that Lough provided the prototype seals to members of the public for their free and unrestricted use. The Lough court concluded that the jury’s finding of experimental use was incorrect as a matter of law.

V. ANALYSIS

The Lough court erred in its ruling. The court did not follow Supreme Court precedent. It incorrectly held that experimental use is a question of law because of a chain of errors. The Lough court should have followed Kendall, which held that experimental use is a question of fact. Instead, the Federal Circuit followed a chain of errors to find that experimental use is a question of law.

A. The Lough Court Incorrectly Chose Not To Follow The Supreme Court’s Kendall Decision

The United States Supreme Court held that experimental use is a question of fact in Kendall. Despite this binding precedent, the Lough court held that public use is a question of law, then compounded that mistake by also holding that experimental use is a question of law. The Supreme Court has already decided the proper analysis for public use and experimental use disputes. The Supreme Court has uniformly treated public use and experimental use as questions of fact. The need for consistency in United States patent law is a compelling reason to follow the Kendall holding that public use and experimental use are questions of fact.

Striving for consistency, the Supreme Court instructed courts to defer to trial courts’ findings of fact when deciding cases involving 102(b) bars. The Supreme Court has never referred to statutory bars only as questions of law. The Supreme Court precedent provided guidance for experimental use questions before the Federal Circuit.

B. Federal Circuit Erred When Reading Foster-Corcoran-Barmag Trio

The Federal Circuit has mistaken its own precedent on experimental use. The mistake in Barmag was the culmination of a chain of errors. In Barmag, the Federal Circuit held that a 102(b) bar is a question of law. Barmag did not refer to Kendall which found that experimental use is a factual question. The Barmag court’s ruling was based on an erroneous reading of In re Corcoran, which the Barmag court thought to state that 102(b) bars are questions of law.

However, In re Corcoran used the label “matter of law” regarding a combined 102(b)/103 question. In other words, the In re Corcoran court never held that a purely 102(b) question was a question of law. Instead, the court cited In re Foster for the proposition that whether a 102(b) bar exists is a question of law.

Foster does not stand for this proposition. Section 102(b) bars were not even at issue in Foster. The only issue before the court was whether the invention was an obvious improvement. If it were an obvious improvement, then it would be barred from patent protection under 103, not 102. Barmag’s weak holding resulted from stacking error upon error.

C. Federal Circuit’s Confusion Led To More Confusion

The Federal Circuit’s confusion in the Foster-Corcoran-Barmag trio led to more confusion. The Barmag court erred in using Corcoran and Foster to hold that courts may reexamine experimental use findings de novo upon appeal. These cases do not address whether 102(b) bars are questions of law or questions of fact. Unaware of this chain of errors, the Lough court committed a remarkably similar error by supporting the holding on experimental use with an unsupported authority.

Lough cited a dictum in Manville as authority for holding that experimental use is a question of law. Manville mentioned this proposition nonchalantly without citing any authority. As it did in the Foster-Corcoran-Barmag trio, the Federal Circuit again stacked error upon error by reading a case out of context. This mistake resulted in the Lough court erroneously holding that experimental use is a question of law. Furthermore, the Circuit’s mistaken interpretation in the Foster-Corcoran-Barmag trio and in Manville should require a Supreme Court reassessment of the experimental use doctrine to restore sense to 102(b) bars.

D. Why Experimental Use Should Be A Question Of Fact

The Supreme Court should reassess the experimental use doctrine by analyzing why experimental use should be a question of fact. The Supreme Court should reexamine its holding in Kendall that a jury should decide questions of experimental use. When a jury decides experimental use under a judge’s guidance, the practice will lead to consistency in experimental use decisions. In Kendall, the Court did not overrule the jury because it reasoned that limitless review of many conflicting facts could result in inconsistent rulings. If the Federal Circuit’s review of a jury decision is unlimited, the Circuit could select and choose various facts and produce inconsistent results, as it did in the Foster-Corcoran-Barmag trio.

Also, if the Federal Circuit could freely reexamine jury findings of experimental use, appeals to the Federal Circuit would likely increase. Appellate courts should minimize case loads by not opening the floodgates to anyone that disagrees with a jury verdict. In sustaining jury findings on experimental use that are not clearly incorrect, the Federal Circuit would prevent wasting lower court resources used to decide experimental use for the first time. Limiting review of jury experimental use decisions would also minimize excessive use of the Federal Circuit’s resources.

However, the Lough court held that applying experimental use as a question of fact to be a mistake. The Lough court explained that juries are unpredictable. The Lough court further commented that appellate findings will provide consistency that jury findings often lack.

Indeed, consistency may be more likely if judges decide questions of experimental use. On different cases with similar facts, different juries could give different verdicts. If judges, patent attorneys, and business people could predict a patent’s validity, appeals on experimental use would be less likely. Consequently, the Lough court held that judges should decide experimental use questions.

However, the Supreme Court aptly considered and rebutted these concerns in Kendall. Congress created the patent system to benefit the public through providing temporary rewards to the inventor in exchange for public disclosure of the technological advancement. Undue deference to a patent challenger may disrupt the bargain between the inventor and the public. As flawed as the jury system is, the best way to determine experimental use is still to have multiple jurors checked by an experienced trial judge.

Prior cases have held likewise after considering inventors’ practices and trial fact-finding procedures. De novo review of experimental use verdicts is difficult and demanding. Since reviewing courts do not have the benefit of the trial testimony, and because frequently conflicting trial evidence requires findings of credibility, experimental and public use should be questions of fact.

CONCLUSION

In Lough v. Brunswick, the Federal Circuit incorrectly decided that experimental use is a question of law. The Lough court ignored the Supreme Court’s Kendall case and misconstrued other precedent. The ignored case law provides better reasoning and guidance to the use of the experimental use doctrine. Soon the Supreme Court will have the opportunity to adopt a standard on experimental use when it rules on Pfaff v. Wells Electronics. The trier of fact, whether it be a judge or a jury, should determine whether an inventor’s use of an invention before applying for a patent constitutes experimental use.

© 1998 Frederic M. Douglas. All Rights Reserved.

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Source by Frederic Douglas

Police Equipment Essentials and Extras

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In order to do his or her job, an officer must be outfitted from head to toe with appropriate police equipment. Police supply stores sell uniforms and badges so that officers can be readily identified. Police gear is often ordered in bulk. However, a department must order certain pieces of clothing to size to accommodate the different builds of officers. Clothing and equipment is now offered for sale on the Internet.

Some items are required for all officers. For example, almost all on duty street officers need a police duty belt which is also known as a gun belt. The belt allows officers to have their hands free to interact with each other and potential criminals while carrying their gear. Equipment commonly found on gun belts includes:

  • Handcuffs- these are used to restrain a criminal. They are commonly made of metal and applied while the alleged criminal’s hands are behind his or her back. This allows the officer to easily frisk the individual or get him or her into the police car without resistance.
  • Fire arms- in the United Kingdom most police are unarmed. However, in the United States many police carry handguns. Police must be trained to use handguns and the guns must be appropriately maintained.
  • Alternative protection devices- police in the United States that do not carry handguns usually have some sort of protective police equipment such as pepper spray or a baton. Alternative protection devices are more commonly used in areas where the threat of violence is not as probable (e.g. often campus police do not carry handguns). Pepper spray is a chemical agent often used in riot control or self-defense. When an officer sprays a person with pepper spray it causes tears and temporary blindness as well as significant pain. The American Civil Liberties Union (ACLU) has documented people who have died following exposure to pepper spray, so police try to avoid using it whenever possible.
  • Biking supplies- police that cover small areas that do not have roads or where cars cannot navigate conveniently commonly use mountain bikes. Examples of such areas include universities and sections of large parks like Central Park in New York City. Officers on bicycles need accessories such as helmets and bike gloves.
  • First aid kits- police can often be first on the scene of an accident and need to be equipped to care for an injured person.

Other police gear is only necessary in special circumstances and is not carried by officers on an everyday basis. Such equipment is employed by specialized police task forces in the Federal Bureau of Investigations (FBI) or in specialized units of drug enforcement divisions.

For example, ballistic vests, also known as bulletproof vests, are usually worn only when the threat of incoming gunfire is probable. This sort of police equipment is often worn by SWAT teams. The vests are worn around the torso to protect officers from the bullets of handguns and shotguns. They can even protect against hand grenades. Unfortunately, they do not protect the head or extremities.

Police are only able to do their job if they are well-equipped. For this reason advocates for police work demand that police departments are well-funded by taxpayer dollars.

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Source by Anne Clarke

The Benefits of Cargo Insurance

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For trucking companies, cargo is the most important part of business. Without cargo, there would be no need for commercial trucking. As such, truckers take care to protect and safely transport goods when they are on the road. Unfortunately, accidents do occur and are sometimes unavoidable.

When this happens, cargo may become damaged. In some cases, the trucking company may be held liable for the damage sustained, especially when it is transporting cargo for another person or company. Depending on the type of cargo, this could mean thousands of dollars in unexpected expenses.

Luckily for truckers, though, they can purchase cargo insurance to protect themselves from the damage that may result from an accident. This is helpful for a number of reasons.

When a trucker is at fault, then his or her company will be liable for the damage that occurs to the cargo without question in most cases. In some instances, trucking companies may face severe financial hits that can disturb or even shut down operations, effectively putting a company out of business.

When another driver is at fault, then he or she may be liable for the damage that the cargo endures. Unfortunately, many drivers are under-insured for this amount of damage. This means that the burden may be passed on to the trucking company, leaving it with substantial debts.

Cargo insurance, on the other hand, negates the effects of both of these situations. It covers truckers and their employers when the trucker is at fault in an accident, and some policies even cover trucking companies when their truckers are in accidents with under-insured motorists.

If you are currently looking to add cargo insurance coverage to your trucking insurance policy, get a free quote from the Chicago truck insurance experts of Insure on the Spot today.

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Source by James Witherspoon

Confessions of a Professional Mover

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When you think of a “mover,” what is the first image that comes to mind? A he-man? A common thug? Well, I happen to be a mover, so I took an online poll. And yes, the results broke my heart.

From 100 responders, the composite mover was uneducated, low-class, rude, and untrustworthy. Basically the stereotypical lowlife you see smoking cigarettes outside a pawn shop, his hat turned backward, using the f-word a lot and spitting on the sidewalk.

I admit it. I’m a mover. I lug other people’s stuff, from their brand new 60″ HDTV to their sweat-stained mattresses, 40 hours a week. I earn about $2,850 per month after taxes, drive an old pickup, and rent an apartment in a shabby part of town. My knuckles and shins are always chipped, and I have chronic pain in my back and shoulders, but no medical insurance.

I also happen to hold a bachelor of music degree, and can rock a piano like Rachmaninoff. In college, moving was a weekend job, then a summer job. I graduated in 2005, and I’m still moving.

You are probably wondering why I continue in this profession. Believe me, my friends and family ask me that all the time. Honestly? I’m good at it. Very good.

As with most industries, there is a hierarchy of company personnel. We movers would call it a “pecking order.” I prefer working in a 3-man crew, so I’ll use that for an example.

The lowest rung mover is a “lumper.” Like the name implies, the “lumper” carries boxes and folds the moving pads; he is either too inexperienced or too careless to be trusted to help carry an antique hutch or an artisan leather sofa. He might smoke and spit on the ground, but then he might be a good dude who wants to rise through the ranks.

On the next rung up is the “second man,” or simply “#2.” He has some experience, maybe even takes a degree of pride in his work, and can carry heavy and/or fragile items up and down stairs, and around tight corners. He knows many tricks of the trade, usually has a likable personality, even if a little rough around the edges.

On the top rung is the “loader.” (That’s me.) I am the guy who assembles the load in the truck so that everything fits and nothing can be damaged during transit. Believe it or not, loading a truck is a methodical process. To safely pad-wrap and arrange all the furniture, appliances, boxes, odds and ends of a 5,000 square foot home into a 2,000 cubic foot truck is difficult, especially while the customer prods you to go faster yet be more careful at the same time.

And don’t get me wrong – as the loader, I don’t hang out on the truck while the “lumper” and #2 bring me the goods. On most moves, I carry my fair share. Plus, I hustle to set the pace for the crew. #2 and I handle every item that is delicate, unwieldy, or precious to the customer. In my 10 years experience, I have developed a signature style for handling difficult items, managing the load as a whole, conducting my crew, and interacting with the customer. The results? For one, my crew always gets a fat tip when the job is done. What’s more, other movers request to work with me, and other moving company bosses want me to work for them: seriously, they call like headhunters and make me better offers. I can say, with total humility, “I am the rock star of this industry, in this town and the next town over.”

So back to the “mover” stereotype. Sadly, even a talented loader (or #2 or the “lumper”) can also be a scumbag/druggie/thief, but so can pop stars and celebrity divas (LiLo, Paris, etc.) we all know and love. I have worked with guys who stole from the customer. One guy stole a coin collection, another guy stole a lawn mower out of storage. Honestly there have been dozens of “incidents” where a colleague of mine has shown zero moral fabric. Scum of the earth kind of stuff.

Being a mover is not glamorous, and there have been times when I was ashamed to say, “I’m a mover,” like when socializing in more upscale circles – my girlfriend is a scientist and likes to hang out with that crowd, with me in tow. But that’s more my personal life… back to being a lowly mover.

It is true there are little rewards in moving, which is why movers are often such non-rewarding people, as my poll indicated. The few rewards that do exist get snatched up by guys like me, who give it our all, who catch a little buzz off of excellence, at whatever task.

And no, I don’t plan to be a moving truck loader all my life. I am arranging to buy the moving company I work for now. It’s a strong, reputable operation, and most problems stem from the high turnover rate of come-and-go “lumpers.” I believe I can recruit the very best movers in town, and from nearby towns: honest guys with skill and positive attitudes that I will provide excellent wages and benefits. It would be well worth it to have superior movers and dominate the other moving companies in town.

I cannot disclose the moving company I am in the gradual process of buying. If my crews found out, it might disrupt our dynamic. But I can credit a couple moving companies where I received the best training and leadership opportunities. They are Help-U-Move in Tri-Cities, WA ( http://help-u-move.com ) and Gentle Giant Moving Company in Seattle. I will write another article about how things are going once I am running the show!

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Source by Derek L. Cooper

Understanding Your Target Market – Targeting Different Social Classes – Value Segmentation

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Understanding Your Target Market

Understanding the target market is a crucial aspect of the communication process. When companies launch a new product or change a current product, they try to promote this particular product to increase/maximize profits. Marketers can do that through a marketing communication process. Through mass media, such as television, newspapers or internet advertisement, a target market can be reached by the communication. The Marketing manager acts as the sender and with his/her form of the communication (it could be for example the advertisement on television), the “message” is encoded. The people who view the commercial on television (which is the message channel), decode the message by using their own interpretation. Interpretations can vary from individual to individual, because everyone’s personal experiences and current circumstances influence the way one interprets the message. Thus, messages can even be interpreted differently by the same person at different times.

Feedback

The only way that marketers (and essentially also companies) can know how their message has been received is by the feedback of the viewers. Because selling is only emphasized on the target market, it is most crucial for companies and marketers to understand the target market’s feedback in this communication process.

This however is not an easy task. The target market starts a new communication process when leaving feedback by encoding their message, sending it through a message channel until the company or marketers receive the message and decode it, which has the risk of being misinterpreted as well. Hence, the communication process is quite difficult to understand correctly.

Because the target market determines the sales performance of a company, it is very important to understand the target market correctly. Feedback such as the words “I agree”, positive comments on internet web sites, many recommendations and a high sales rate of a product mean usually that the target market is providing positive feedback.

If the target market sends negative feedback, in the form of negative comments about the product or no sales activity for a given product, the marketers have to not only interpret the feedback as being negative, but also analyze and understand why the target market does not like the product.

In addition, marketers need to understand the target market in regards to consumer surveys. The answers/results need to be closely analyzed so that marketers can understand and predict purchasing behavior and develop products and services that will meet customer’s wants and needs and thus be high in demand, which in turn would lead to high profits.

Targeting Different Social Classes

It is important for companies to adjust their marketing strategy and develop different offerings for consumers in different social classes

Each social class usually has differing needs, wants, and consumption patterns. The upper class and upper middle class usually tend to invest more than people of other social classes. Other consumer behavior patterns among the upper class and upper middle social class that have been identified are that only half of the social class purchases gifts from upscale stores, while the remaining half buys gifts at regular stores. Furthermore, for this class the product characteristics determine the quality one assigns to a product rather than the price.

A distinct consumer behavior habit between the middle class and the lower class is for example that higher percentage of people in the middle-class subscribe to premium cable channels. One reason for this behavior is the financial factor, namely that more people in the middle class can afford the monthly payments for premium cable channels. Finally, homeless people who do not have shelter and often times much food, have significantly different values than people in the upper class for example. Homeless people will spend money primarily on food and shelter, which are their primary and basic needs. In contrast, since upper class consumers have shelter and food, they rather take it for granted and value luxurious items more.

There are many other distinct consumer buying habits that each social class has. And only with the knowledge of these differences, can a company develop an offering that will suit a targeted social class in their wants, needs, and expectations. Offerings that would be valued and affordable by the upper class, such as a Rolls-Royce car are not affordable for someone in the working class. Thus, other car models that will be affordable to the working class as well as meet their needs of commuting every day to and from work have to be developed.

To meet consumers’ values, needs, and expectations of all social classes, a company should develop different offerings for consumers in each social class.

Value Segmentation

Not only should a marketing strategy and/or an advertising campaign be adjusted to the social class one is targeting, but it can also be based on another factor.

Value segmentation is the process of identifying groups of consumers who have a similar or same set of values that differ from those of other groups.

Examples

One example is the market for cosmetics. Women who value luxury and price as well as brand name to be considered someone who values high quality and has the finances to purchase the product might buy a Lancome Definicils for $25, while someone who simply wants to lengthen and darken their lashes and doesn’t value the brand name or quality of the mascara might rather purchase the Maybelline Full’n Soft Mascara from Walmart for $7.

Another example would be the purchase of a cell phone. While some people, especially teenagers, will value for a cell phone to be “new”, and “trendy” as well as expensive and having the latest technology and thus purchase an iPhone for $450, another group of people might simply value the ability to communicate with a cell phone regardless of their location in the United States and buy an LG Rumor for $80.

Another product market where value segmentation can be easily observed is the car-market. The group of people valuing their status as perceived by others might purchase an expensive Lexus or an Audi, while another group of people valuing the basic ability of transportation from one place to another will buy an inexpensive Toyota that will meet their needs.

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Source by Nicole Elmore

Garmin Nuvi 265W/265WT GPS Navigator

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If you are planning on buying a new GPS navigator for you car or truck you may be considering the Garmin Nuvi 265W/265WT. The only difference between these two models is that the 265WT is a 4.3-Inch Widescreen Bluetooth Portable GPS Navigator with Traffic whereas the 265W does not provide any traffic information. Both are very popular devices today and are well worth the cost.

The Nuvi 265 offers a fully interactive touchscreen display. With a more than adequate resolution of 480 x 272 pixels you will not have any concerns making sense of what is being displayed. Also it uses the latest TFT technology with backlight to provide excellent clarity on an overcast or rainy day, you would not have to take your gaze off the road for too long to have an understanding of the data that is being given.

As it integrates the latest Bluetooth technology you can also sync the Nuvi 265 with your cell phone so that you do not get pulled over by a traffic cop for making a call. Hands free calling can help to save your life and that of other road users.

It is an ultra thin GPS unit and one that can easily be carried in your pocket when not in use to protect from theft or if you want to switch to a different vehicle. Measuring in at an impressive 4.8″ x 2.9″ x 0.8″ it is large enough to be seen without causing eye strain whilst also not taking up too much space on the vehicle’s dashboard.

If you opt for the slightly more costly 265WT model you will have the latest real time traffic news and updates at your fingertips. Such a feature can help you to shave a considerable amount of time from your daily commute as you will be warned in advance of any jams, roadworks, and delays that would otherwise leave you feeling frustrated behind the wheel.

It also has a fast satellite lock and photo navigation to ensure you always understand exactly how far into the journey you are and the number of miles left to travel. Many drivers find that GPS units that offer photo navigation are a lot easier to understand and use than those that are only map based.

The text to speech feature is another tool that can be extremely useful. By turning this facility on you will find it much simpler to receive directions and follow commands as opposed to constantly having to look at the screen. Locking and unlocking the unit is also straightforward with an easy to use power slide key.

Unlike many GPS navigators available today the Garmin Nuvi 265w/265wt is straightforward to operate and maintain. You do not have to be a technical expert to set it up and it will quickly win you over with its simple to operate interface. There is no need to be constantly downloading software updates or buying additional accessories. It is a straight out of the box device that will immediately have an impact on the amount of time it takes you to get to your destination.

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Source by Jennifer MacNeil

Does pH Really Matter for Carpet Cleaning?

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If you attended a carpet cleaning course, you know the ongoing debate about pH levels. One instructor may say pH is very important, while another says it’s not imperative. The various approaches to carpet cleaning varies from expert to expert – from the techniques to the carpet cleaning equipment used. We find that some professionals place emphasis on pH of the fiber and other emphasize pH of the products.

Deciding which technique and methods are right all comes down to your own knowledge. To come up with your own outlook, you need to do the research. With understanding, you’ll be able to make a more informed decision.

The Truth About pH

There are a few things you need to know about pH levels as a carpet cleaning professional. This will help you to take better care of your customers and carpet cleaning equipment, such as your tile can truck mounted carpet cleaning machines.

Let’s review:

  • The more the pH level is away from neutral, the more likely an adverse affect will occur.
  • The pH level doesn’t determine total acidity or alkalinity.
  • A whole number change represents a magnitude 10 as it relates to acidity.

Other Misconceptions to Watch For

There are also quite a few misconceptions out there that you should avoid:

  • Some wool manufacturers, such as Wools of New Zealand, recommend cleaning its products with products with pH levels between 4.5 and 8.5. Truth is, the manufacturer has approved products that were over 8.5, but hasn’t ever approved any beneath 6.5 pH level. This is very important to note if you’re cleaning wool carpets and rugs for customers.
  • The 0-14 pH scale isn’t correct. In actuality, the pH scale goes from negative to over 14.
  • The pH scale doesn’t just determine acidity and alkalinity of a solution in water. It only measures how acidic it is. If you want to measure alkalinity, then you would need a pOH scale.

As a carpet cleaning professional, you need to know what information is false. For instance, you may have heard that a solution with a pH level of 4 can neutralize a problem with a pH of 10. Again, pH and pOH only measures relative alkalinity or acidity. The final pH of the fiber is the best way to determine the total alkalinity.

As you’re cleaning carpets, try not to play the numbers game. Pay close attention to the requirements of carpet manufacturers. This is sometimes enough to know what carpet cleaning equipment and solutions are needed to provide the best clean possible.

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Source by Jennifer Diaz

Warranty for a Used Dump Truck Purchase

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You found your next dump truck for your business, but let’s not forget it is a used dump truck. Things can go wrong with anything used. So protect that investment with a warranty plan. Why take a chance with your valued truck investment. One repair can cost more than the warranty plan purchase.

There are so many warranty plans on the market which one to choose?

• Find one with nationwide protection. If you ever need a repair, you can rest easy knowing that your plan provides protection throughout North America and Canada. Repair will be performed by approved repair facilities ensuring your truck will be back on the road with minimal downtime.

• How about a transferable warranty plan for your used dump truck. If you decide to sell your truck before the coverage ends, you can transfer the remaining coverage to the new owner. This transferability allows you to sell your truck with the assurance it has been well cared for and more importantly, it may help increase the resale price.

• Make sure it has easy purchase terms and mileage options to meet your needs. Some warranty plans for used trucks are straight forward only covers motor and transmission, not parts. A warranty plan from GWC covers powertrain, major assembly and components. Also GWC has different plans for months, mileage and fuel type. They will even help you locate a preferred repair shop.

For example if you were purchasing a used dump truck up to 10 years old with a GVWR of 10,000 lbs. and 125k miles on a gasoline motor the cost would be $2200 for 36 months. With today’s advanced technology, repair costs have increased and will continue to do so. The costs of even one repair may result in thousands of dollars of unexpected out of pocket expense. No one can predict the future, but you will be protected from covered repair cost by unexpected mechanical breakdowns.

Simply put this is like health insurance for you used dump truck. Coverage starts after payment and signing. So if you leave the more than trucks used truck dealership here in Island Park, NY with a signed coverage plan and made your payment and breakdown as soon as you leave, you are covered! How is that for a piece of mind? Are you looking to finance your next purchase, consider asking your sales person about adding a warranty plan to your vehicle financing for just a few dollars a month.

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Source by Joe Sales