Daily Archives2017 April 12

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Have you ever been out driving on the road without a care in the world and suddenly your car starts to make a funny noise? While you turn down the radio so you can hear the sound clearly, do you start to think about all of the things that could be wrong with your vehicle? Maybe you start thinking about the last time you took your vehicle in for repairs. No matter what you start to think about during that time, one thing you can’t ignore is the fact that your car needs to go to an auto repair facility.

Instead of taking any chances on the problem getting worse, you need to contact your local auto repair shop and find out when is a good time for you to bring your vehicle in for service. The longer you drive around ignoring the issue, the larger your repair bill will be. If you don’t have a good auto repair facility that you can take your car in too, it is time for you to start looking for one.

Any auto shop that you decide to take your vehicle to needs to be run and managed by state certified mechanics. You do have the option of choosing to have your vehicle serviced at the dealership or at an independent shop. You may want to check around and get some recommendations on where you should go so you don’t end up wasting a ton of time. Some places are pretty fast when it comes to repairing your vehicle and others may be a bit slower. Some places require that you leave your car with them and others will fix it while you wait.

Keep in mind that all auto repair shops aren’t the same. While many of their workers may hold the same credentials, the rate charge for service can differ greatly. Don’t be so quick to go with a facility that charges rock bottom prices, because you may not be happy with the end result. You need to make sure that any parts they are using on your vehicle are new unless you have specified otherwise.

Pay attention to how you are treated when you visit different auto repair facilities. No matter what type of vehicle you have or what type of work needs to be done on your car, you should be treated as if you are the best customer in the world. That means that any questions or concerns you have should be addressed promptly. You should be treated as if your time and patronage are very valuable. If there are going to be any delays or unexpected issues concerning your vehicle’s repairs you should be notified as soon as possible. A good shop is one that communicates with its customers every step of the way and charges them fair and competitive prices. The work they perform should be exceptional quality and they may even offer warranties with their work. The bottom line is you should end up a happy and satisfied customer after having your car worked on.

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Source by Ace Abbey

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While driving on the crowded Chicago expressway system the traffic slowed, then crawled, and finally stopped. I was stranded, moving ten feet and stop, another ten feet and stop, again and again. I found myself stuck behind a brightly painted U-Haul truck. There was nothing else to occupy my eyes while slowly crawling towards my destination so I started reading the signs on the truck and got a good lesson in Marketing 101 – “Features & Benefits” and “De-Commoditization of a Commodity.” In those few, stuck-in-traffic-agonizing-minutes, I felt as if I had taken a mini-course at “U-Haul University.”

U – Haul uses their products as rolling billboards. Their trucks and trailers are covered with marketing messages – features and benefits to differentiate their products from their competition. A big arrow on the lift-gate points out the “Extra Low Load Height – easy on your back” and “Ten Foot Loading Ramp – easy to enter.”

I noticed that the signs touted both the feature – “Extra Low Load Height” AND the benefit – “easy on your back.” Great copy writing! Even if the competition has the same load height, they are not shouting it out on thousands and thousands of trucks throughout the country.

Later, as traffic cleared I was able to pull ahead and noticed many other feature / benefit messages on the side and door of the truck. The message was clear, that they went the extra mile to design vehicles that are easier to load and move a household… good reasons to rent from them. In addition, they are using their product as the medium to transmit the message – inexpensive (when you calculate the “cost per impression” by the hundreds of thousands of daily impressions when compared to the cost of media buys to gain the similar number of impressions) and very effective.

Look, in the truck rental business, the competing company’s products are all, at least to someone who rarely needs to rent a truck, similar if not the same. I’m guessing that there is little difference in pricing. Aside from a convenience and location factor, there isn’t much reason to choose one company over another… unless a company has made an impression that their product and service is somewhat better and, if something promises it will be easier on my back, I’m impressed. And I started thinking that a “features & benefits” and “de-commoditization of a commodity” exercise can benefit any company.

Even though being stuck in traffic is frustrating, it can be a thought-provoking learning (and back-saving) moment.

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Source by Larry Galler