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How to Write Irresistible Promotional Pieces That Attract More and Better Clients

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Whether you’re creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional piece also showcases your professionalism and your creativity.

The key word to remember here is “entice.” Your promotional piece should not give every detail – that’s your sales department’s job. The promotional piece is merely the introduction.

Unfortunately, many promotional pieces miss the mark. Outrageous claims, weak calls to action, and sloppy formatting are the common mistakes that plague most people’s writing. Such errors accomplish only one thing: They destine your promotional piece for the infamous “round file.” They also show prospects that you’re lazy, uncreative, and possibly incapable of delivering quality work.

In order to entice prospects to contact you based on your promotional mailings, you need to keep your writing both lively and factual. The following guidelines will help you write promotional pieces that even your toughest prospects can’t resist.

1. Make it readable.

Only use white, off-white, or other soothing paper colors. If you think using outrageous paper colors, such as neon yellow or fuchsia, will gain attention, think again. Hurting someone’s eyes is not the way to gain attention. Also, be mindful of the font you choose. Sure, your computer comes with all sorts of innovative fonts, but this is not the time to try them out. Stick with a simple font, such as Time New Roman or Arial, in a 10, 11, or 12-point type. If you have to make your print tiny in order to squeeze everything in your allotted space, then you’re saying too much. As Shakespeare said, “Brevity is the soul of wit.” In the case of promotional writing, “Brevity is the showcase of your wits.”

2. Write a headline that gets to the point.

You have less than five seconds to impress your prospects to read on. And the first thing any prospect reads is the piece’s headline. So craft a compelling headline that immediately conveys why this information is important to your prospects. The four main headline formulas that work are:

o How To – The formula is “How to” + verb + product/service/noun + benefit.

Example: How to Create a Store Promotion that Increases Revenue

o New – The formula is “New” + product/service + benefit.

Example: New Tax Law Saves You Money

o Power Verb – The formula is “Power Verb” + product/service + benefit.

Example: Prepare a Business Plan that Boosts Company Profits

o Free – The formula is “Free” + product/service + benefit.

Example: Free Booklet Reveals the Secret to Lowering Your Interest Rate

Regardless of the headline formula you choose, avoid sounding like an infomercial or a used-car salesperson. Since your headline determines if the prospect keeps reading, craft yours wisely.

3. Keep the hype to a minimum.

Many people think that in order to solicit interest in their promotional piece they must write something outrageous. To some degree, this is true. Saying something outrageous is a great way to generate interest, as people naturally love controversy. Plus, if you can stir things up, you’ll get lots of exposure. The thing to remember, however, is that you must be prepared to answer questions and/or prove everything you write. So if you want to write something just for sensationalism but can’t back it up, don’t. You must be able to support everything you print.

4. Go easy on the posturing.

While you may produce the best products or offer the most unique services in the world, that is for your prospects to decide. Every superlative you use in your promotional piece will reduce the prospect’s trust in what you say. So instead of telling prospects that your product is “the most extraordinary widget to hit the market” or that your service is “capable of revolutionizing the industry,” show your prospects how these claims are possible. Give the benefits of using the product or service as they pertain to your prospects’ lives so they can determine just how extraordinary or revolutionary the product or service really is.

5. Evoke images.

As you write, evoke more than one of the five senses. Paint a picture with your words so prospects see, hear, smell, taste, and feel what you’re describing. Contrary to popular belief, the best promotional writers think in pictures, not words. They see the image they want to convey to their prospects, and that’s what they write. So if you’re a candy manufacturer or a florist, for example, write so that your readers smell the candy or the flowers, not just see what they look like. If you’re in the restaurant business, help your readers taste the food. If you’re writing about business productivity, help your prospects hear the hustle of productivity and feel the rush of a sales call. Do more than just tell prospects what’s going on.

6. Always make a compelling call to action.

What do you want the person reading your sales letter, brochure, or other promotional piece to do? Buy your product? Call you for more information? Visit your web site? Whatever action you want your prospects to take, state it clearly. Too many promotional pieces ramble on about all the features and benefits of the product, but they never tell the prospects to actually do anything. For example, in a sales letter you could write: “Please call our office immediately for more information on how we can help.” A brochure could say: “Order the widget at our special introductory price today.” In a newsletter you could write: “Visit our web site for more information about our new product line.” Tell prospects precisely what you want them to do.

7. Clearly state your contact information.

Always let prospects know whom to contact and how to do so. List a name, phone number, and e-mail address prominently on every piece. Rarely will prospects search for your contact information, so display it prominently at the top and bottom of every page. Highlight the contact information if it blends in with the text too much. Remember, the goal is for your prospects to contact you. Make it easy for them to do so.

Make Your Promotional Pieces Work for You

When your promotional pieces present your information in the most compelling and factual manner, your prospects will find them and your company irresistible. So as you write future sales letters, brochures, or other promotional pieces, keep these guidelines in mind. When you do, you’ll create a promotional piece that delights prospects and makes them eager to do business with you. With well-written promotional pieces, you will attract more and better clients to help your business grow.

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Source by Dawn Josephson

How to Put a V8 Motor in a Corvair

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Sometimes a challenge is just that and no more. Not practical maybe but fun nonetheless. I owned at the time, a small shop repair shop where I would tinker with cars and motorcycles and make a few dollars as well. One afternoon during a bull session with some buddies, one of them said it would be neat if we could put a V8 motor in one of my Corvair cars. I had several of them and loved to tinker with the Monza model which was Chevy’s souped up version of this rear engined car. The Corvair had no independent frame and was one of the first uni-body cars on the market. Extremely lightweight, the six cylinder motor with the factory blower made the car zip right along. It really was a silly looking car in the first years of production, kinda boxy and square. Later models became more streamlined but suffered the same engineering problems of the early years and quickly the car faded into obscurity. I had one car with no motor and the body was not in the best of shape. I remember saying I could put the V8 in that car and the guys quickly put me to the challenge.

My shop had a pretty good assortment of tools, torches, welders, jacks and power hand tools that allowed me to make just about anything in metal. A big drill press, a good vise and tons of nuts and bolt

assortments put most of what I needed at hand. After the guys left the thought of doing this V8 conversion nagged at me and I found myself checking out the car to see if it was really possible. Putting the motor in the car could always be done but I thought how about doing it so you could not tell from the outside that the car was altered? At least until you started it up. There was no way I was going to be able to make that V8 motor sound like the wimpy six cylinder factory motor.

The first item on the agenda was to remove all the factory drive train components. Since the motor was already gone, the rear end, including the wheels were a snap to remove. I had a Chevy V8 short block that I could use for test fitting the engine into the trunk. The trunk of a Corvair was in the front of the car. A major amount of sheet metal had to be removed to squeeze the engine down into the truck compartment. I had to mock up the motor with some heads and intake manifold to assure the trunk lid (hood) would close after the engine was in place. Once I managed to get the engine into the trunk and was satisfied with it’s location, motor mounts became the next item to complete. Since there was no frame under the car I had to fabricate a partial sub-frame that was able to accept bolt-on motor mounts. I had several transmissions to choose from including a used manual three speed Chevy unit. This was a direct bolt-on to the V8 so in it went. Making a tail mount for the trans was nothing more than some three inch channel iron that spanned from one side of the car to the other. So far with the doors and hood closed the car looked stock. I purchased a used small pickup truck rear end and began altering it to fit under the Corvair body. No easy task I can say. Concealing fourteen inch wheels where thirteens were before required even more modification to the cars sheet metal including new wheel wells and interior wheel covers.

With the three major components of the drive train now mounted in the car, I was able to start on all the smaller items that a car needs to run. The drive shaft had to be custom made as it was less than three

feet long and needed a mid-point universal to offset the different heights of the transmission and the rear end. The radiator was made from an old V8 Chevy unit but had to be altered to be able to lay on its side. A friend of my Dads owned the local radiator repair shop and was more than wiling to do the alterations at almost no cost as he too thought the car was pretty neat. Wiring the car in those days was a simple task as there were none of the bells and whistles in cars today. No computers, no special sensors for this and that. Just whatever a car needed to run and work the lights and so on. I retained all the Chevy factory lights, turn signals and so on and really just needed to wire the engine components and battery. I placed the battery in the rear of the car as even then I realized the car was going to be light in the rear. What an understatement that was.

The conversion took about four months to do as I remember. There were a few bugs to work out of course as I had no engineering staff to advise me what I was doing wrong but all in all the bugs were pretty minor. The first time I started the car the thrill of hearing the motor growl under that hood cannot be described. The first time I put the car in gear and drove it around the property was a real kick. I purchased license plates for the car and drove it for a couple of weeks to work out the kinks and have time to complete some type of interior. I added only one other bucket seat as the car was not a touring car but would certainly be fun at the local drag strip. I clearly remember the first time I actually drove the car to my buddies house to show him the V8 motor in the car and take him for a ride. On a back road, holding one foot on the brake pedal and punching the gas with the other, I was able to smoke the tires with no effort at all. From a slow roll or moving at 40 MPH, punching the gas pedal would squeal the tires and create tire smoke instantly. The car was a real gas.

I drove the car that summer and had a ball taking it to Stewart’s drive-in in Paramus, New Jersey on Friday and Saturday nights. It was fun to have other guys laugh at the car and ask to race for papers. After a few races the laughter stopped. I didn’t take their papers but my little Corvair was a hit that summer with all the custom car guys. I sold the car that winter to a young fella who wanted to complete the interior and exterior paint. He drove the car for quite a while and then I lost track of it’s where abouts. I had already moved on to another project but I had proven that you could squeeze a V8 motor into a stock Corvair body.

Pete Ackerson

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Source by Peter Ackerson

Free Air Versus Coin Operated Air at the Gas Station – Why $0 is the Future of Business

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If this totally frustrates you then here is my recent experience. It was Saturday morning, the 22nd of May 2010 and I had errands to run. As I was getting into my car, I noticed my front left tire looked as though it needed air. I took out my tire gauge and sure enough, it did. I did not want to drive a long distance in that condition so after my first errand, I pulled into a Shell station and there was a fee to use the air. Can you imagine paying for air? I refuse to unless I am traveling on the highway and have no alternative.

I drove off and pulled into a Sunoco and they also charged a fee. This particular station used to be another name brand station within the last 2-3 years. I cannot recall the name but the air was free at that time. I headed to the Chevron across the street. There is also a fee for using their air. I left and drove about 2 miles approaching another Shell station. I was in the left turning lane and could see the air pump and it looked as though it was a coin operated one. I did not bother to stop.

As I was continuing on to my next destination, I realized that I was near a Wawa station and made a quick left turn before going straight through the traffic signal. I knew that 2 other Wawa locations offered free air and I would have gone to one of them but they both were off my route and I did not want to backtrack. I pulled into the Wawa, used the air pump, and was on my way when done. I wasted a lot of time that morning trying to locate free air.

In this economy, why would they continue to charge us to use their air all the while increasing their gas prices? I am an internet marketer and I need to make a point about offering something for free because that is what we do. Why do you think Wawa offers free air? In my opinion, they offer us something for free in order to get the up sale later. In other words, we will not charge you to fill up your 4 tires and spare, because we will offer you our reasonably priced gasoline and you will come inside our convenience store to purchase breakfast foods, sandwiches, salads, snacks, coffee or a soft drink totaling 3-4 times the amount the air will cost. They do not need to charge us.

I have gone inside to pay cash for my gas and there are almost always a line of people purchasing coffee and breakfast foods in the early morning. Lunch is no different. This business decision is one that will truly pay off for them for years to come. Way to go Wawa. Maybe the others will develop the good business sense to follow suit.

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Source by Pamela D. Ellis

Rain-X Vs Bosch Wiper Blades

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Talking about windshield wipers and comparing them may seem boring, that is, until that unexpected winter storm comes along while driving alone on a curvy highway. Sometimes we get so caught up with the major things going on with our cars that we forget about the little things.

Rain-X and Bosch are the number one and number two windshield wipers sold on the market. Although they both may look the same, the two companies manufacture distinct products that may interest consumers.

Traditional Wiper Blades

A traditional blade has plastic or metal brackets connecting the rubber part of the blade to the vehicle’s wiper arm. The problem is that snow and ice usually build up on these parts, reducing the blade’s wiping efficiency. Older cars use these traditional wipers and both Bosh and Rain X still produce them.

Bracketless Blades

Both companies manufacture bracketless wiper blades (beam blades). Bracketless blades have no joints or hinges, which prevents snow and ice from collecting on the blade. They are sleek in style. Bosch and Rain X design their bracketless blades to resist heavy rain, snow and ice through a beading process, which improves the driver’s visibility during heavy storms. There is also a wind spoiler on both Bosch’s and Rain X’s bracketless products that help blades cling to windshields better and reduce wiper noises.

Okay, now let’s compare Bosch and Rain X!

Rain X Latitude and Repel Blades (Bracketless)

Rain X markets their next-generation Latitude and Repel bracketless wiper blades by claiming they are easy to install, they give drivers a high-performance wipe and their frame is ice resistant. Latitudes and Repels are graphite-coated wipers with a uniform pressure design. These blades fit all vehicles and are now number one in the wiper blade market. Rain X places a wind spoiler on them to reduce wiper noise.

There is only one difference between Latitude and Repel blades. Repel blades come with Rain X’s patented water beading technology, which is a chemical treatment that is placed on the windshield during installation and activates when using the wiper in wet weather.

Rain X Bracket Blades

Rain X adds galvanized steel to their Weatherbeater bracket wiper blades from to prevent rusting. The experts at Rain X claim that the Weatherbeater is “Consumer Rated best in wet weather driving visibility.”

Bosch Evolution (Bracketless)

Bosch has made wiper blades for over 75 years. Their top of the line wiper blade, Evolution, is a bracketless blade made with a special blend of steel and graphite. Bosch puts two steel tension springs on the Evolution used for hugging a vehicle’s windshield. This wiper has a multi-functioning aerodynamic wind spoiler that blocks snow and ice for reaching the wiper’s tensions springs and uses outside air to push the blade closer to the windshield.

Bosch DirectConnect Wiper Blades

This precision cut blade uses natural rubber, and it has an aerodynamic steel frame that Bosch coats with zinc primer to resist rusting. Consumers install the blade using Bosch’s trademark DirectConnect feature that gives them a one-step process when exchanging the blades on their vehicles.

Bosch MicroEdge Wiper Blades

MicroEdge has all the features of the DirectConnect and includes fully enclosed tension springs for better weather protection. The blade also incorporates Bosch’s trademark Quiet-Glide technology, which reduces the blade’s noise when in use.

Bosch Excel+ Wiper Blades

This blade has all the features of the MicroEdge and includes a dual rubber compound on the blade for harder wiping. The wiper also lasts twice as long as Bosch’s other bracket blades.

Bosch ICON Wiper Blades

This blade has all the features of the Excel+ and includes a pre-installed weather shield connector that protects wiper arms from rusting.

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Source by Trey Dawson

Tips For Getting Your Driver’s License – How to Prepare For the Test Mentally and Emotionally

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Everybody wants to pass their driver’s exam on the first attempt, but not everyone is able to. It doesn’t involve luck, either; whether you pass or not depends on how prepared you are and how much you learn beforehand. You need to pass both the written and road exams in order to get your license. The first is easier than the latter, so you need to study and practice extra hard in order to pass the road test.

So, how can you prepare yourself? The most obvious solution is to practice driving every single day. However, you can also learn some secrets, such as the things the examiner will be watching for. There are a lot of resources available on the internet filled with driving test secrets and tips that you’ll need to know in order to pass easily. Your DMV handbook that you have only offers some information. The test will require a lot more knowledge.

All the additional resources you’ll need for passing can be found online, including secrets, tips, videos, simulation software, and so forth. There are also practice tests you can take. They’re not only helpful for passing the written exam, but the road test as well. This is because some of the questions pertain to the things you should and shouldn’t do when taking road exam.

Even if you know everything, you still need to prepare you emotionally for the road test. For some, nervousness is the main contributing factor to whether they fail or pass. As such, you need to take things easy to night and morning before the test. Make sure you study well beforehand and don’t try cramming anything in your mind the last night. Eat breakfast, even if you don’t feel like doing so. It’ll provide you with the energy you need to help fight anxiety. Being well prepared, rested, and fed are the keys to passing your driving test and getting your driver’s license.

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Source by Nadav Snir

Buying Bulk Oil for a Mobile Oil Change Business

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If you own a mobile oil change business and you have at least 100 monthly customers or 300 customers total you may wish to consider buying bulk oil to save costs. Oil is a large cost in the mobile oil change business, although not as much as labor. But any savings you get means more profit for your small business.

As the Founder of the Oil Change Guys, let me share some secrets with you. You see suppliers for bulk are usually regional and sometimes for best service and price you may find it is more a matter of the area rather than the brand. Although for customers it is more about brand. Some larger fleet customers will specify brand and you want to make sure you can oblige otherwise your competitor gets the account instead of you.

We have always found that a proper deal with a local regional supplier can in fact be significant, even to the point where the regional Oil Company reps pay you a visit and see what they can do to help you. Including things such as no-interest loans and/or financing deals based on purchases or guarantees of purchases. This can assist you with expansion dollars to take on larger local and regional accounts and expand your business, buy new units or buy out a pesky competitor, which can add accounts without long travel times.

To find a bulk oil supplier you will probably need to check around. Let’s say you are in OH for instance. This is a good state for jobbers and suppliers, which means there are some really good choices and a little bit of competition for you to get better services, extras and a lower price. Of course too across the River in KY you will find a support structure available through Valvoline, although they might also consider you competition to their own in-house mobile oil change units. They do have mobile oil change company software.

Of course if you are doing fleets and intend to do more you may not wish to put all your eggs in one basket as some larger fleets prefer Chevron which has a huge following and others will only use Shell Rotella; http://www.rotella.com/ One good place to check to see which jobbers are in your area servicing oil needs is to check with the local School District, why not check with the Superintendent of Transportation, where do they buy

their bulk oil for the buses? That might give you a good lead?

Indeed it pays to shop around when looking for a jobber of bulk oil and it further makes sense to use a local supplier as they may end up referring business to you, because they know you will be using their products. So think on this, as you supplier is part of your business team, all the way around it. They know it and you should know it too.

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Source by Lance Winslow

Dynamometer History – A Timeline of Innovation

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Dynamometers have been a part of performance measurement since the days when the presence of horsepower was usually accompanied by four hooves and a tail. This versatile tool is applied around the world, as companies like Taylor Dynamometer build on past innovations with new breakthroughs in data gathering and system control technology.

  • 1828 Gaspard de Prony invented the de Prony Brake, one of the earliest dynamometers
  • 1838 Charles Babbage, known to historians as the Father of the Computer, introduces a dynamometer car to measure the pulling power of English railroad locomotives
  • 1877 William Froude of Great Britain invents the first hydraulic dynamometer, with the first commercial models produced in 1881
  • 1921 Professor E.V. Collins of Iowa State College develops a draft horse dynamometer, used to measure a horse’s capability to pull the era’s heavy metal farm implements
  • 1930 Using designs pioneered through a collaboration with Rudolph Diesel, John Taylor forms the Taylor Dynamometer and Machine Company to produce engine dynamometers
  • 1931 Martin and Anthony Winther introduce the first eddy current dynamometer

Throughout the past seven decades of continued dynamometer development, Taylor has maintained its status as a leader in advancing power measurement technology. Contact us to learn about the latest developments in dynamometers and engine diagnostics, or to inquire about a specific dyno product or application.

How Dynamometers Work

All dynamometers perform the same essential function, measuring the torque, rotational speed and power output of a combustion engine, electric motor or other power source. While the outcome is the same, many technologies are used to achieve the desired result.

Two Main Types

Most dynamometers can be placed within two distinct categories. Engine dynamometers are designed for coupling directly to the driveshaft of an engine under test, and chassis dynamometers measure the power output of a drive train by using rollers turned by the tires of a vehicle under test. In addition to the two traditional types, Taylor offers a line of portable dynamometers that attach directly to the flywheel of an engine. This allows accurate measurement of engine output without removal of an engine from its drive train.

A Variety of Designs

The work of handling and measuring input power is performed by instruments with a variety of different designs:

o Eddy current dynamometers present a measurable resistant force to engines under test by harnessing the magnetic flux between fixed and rotating electromagnets spun by the engine under test.

o A variant of the eddy current design, powder dynamometers create flux through the application of a fine magnetic powder between the rotor and coil

o Electric motor/generator types are a variation on the adjustable speed drive, using solid state components rather than the physical relationship between electromagnets to create measurable power transfer

o Fan, hydraulic and water brakes use air, water or hydraulic fluid to deliver physical resistance to the power applied by an engine or motor under test. The amount of resulting force absorbed by the fluid is measured to provide an indication of the power applied to the system

The best resource for details on dynamometer function and application is a Taylor Dynamometer application specialist. Contact us for full details on putting the latest in dynamometer technology to work in your application.

Eddy Current Dynamometer History

The story of the eddy current dynamometer is a tale of two Danish boys from Wisconsin, growing up in a time when innovations required an inquiring mind and a machine shop rather than a supercomputer and a doctoral degree. Martin Phillip Winther arrived at Ellis Island, New York in 1892 from his native Denmark. The family ultimately settled in Kenosha Wisconsin, where Martin and his American-born brother Anthony began their working lives as laborers at the Jeffry Company, makers of the Rambler automobile. At Jeffry, the brothers were involved in the engineering of a four-wheel-drive truck, which led them to break away and found the Winther Motor and Truck Company in 1917. While Winther Motor and Truck made several types of motor vehicles (including light trucks, fire engines and a sporty automobile) the firm’s chief product was innovation. Beginning around 1920, Martin and Anthony Winther were granted patents for almost 300 mechanical devices. These included the first successful air conditioning system for Pullman railroad cars, a four-wheel-drive post hole digger for AT&T, the first induction coupling, a magnetic clutch, a cycle-car, variable-speed transmission gears, as well as a giant press drive, brakes and couplings for the oil field industry.

Although prolific, only one of the Winther brothers’ inventions proved to have lasting impact. They are chiefly known for the invention of the eddy current dynamometer, a type of high speed, high power dynamometer capable of far surpassing the products then available in terms of power handling capability. The eddy current dyno was able to turn fast enough to test the turbine engines used in aircraft, wind tunnels and high speed automobiles of the day. The eddy current dynamometer was the chief product of the Dynamatic Corporation, founded by the Winthers in 1932. The firm was successful for many years both before and after the brothers sold their interest to Eaton Corporation in 1946. Variations on the eddy current design still serve as the basis for dynamometers today. The designs continued use is a testament to the ingenuity of two men who never rose above the eighth grade in formal education, yet parlayed their considerable on-the-job insight into a lasting legacy of technical achievement.

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Source by Lauren Peters

Are Falken Tires Good?

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Are you wondering if Falken tires are any good? Lots of people may have stumbled upon the Falken brand name while shopping around, or were recommended Falken tires by a professional, though not many have heard of the brand before. Falken isn’t a household name like Firestone or Bridgestone, but it is certainly a great choice for anyone looking for quality passenger tires or UHP (ultra-high performance) tires. Falken isn’t new to the business either – a subsidiary of Sumitomo Tires, Falken has been gaining market share in North America since 1985.

Falken can be considered a mid-range choice that offers an attractive balance between quality and price. Currently, Falken boasts an extensive selection of tires, including the race-track inspired Azenis series and the luxury sport FK452 line. In the all-season performance category is the popular Ziex ZE912 which is designed to improve grip, traction, and handling in all types of weather conditions. Those looking for light truck tires can’t go wrong with the Falken S/TZ04, which comes in all of the most popular sizes to fit today’s light trucks and sport utility vehicles.

In addition to their tire inventory, Falken also manufactures wheels for passenger cars, trucks, and SUVs. Falken currently has 19 different models which come in chrome and black coloring to match whatever scheme you’re looking for.

Falken Tire also has interesting plans for the future. As of late 2009 the company has set its sights on developing rugged all-terrain tires, winter performance tires, and premium touring tires targeted at enthusiasts. If Falken can successfully design and manufacture these niche tires, expect them to gain even larger market share in the near future.

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Source by Jared Kugel

Affiliate Marketing For a BMW Accessories Business

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If you plan to establish a business on BMW accessories, getting your own website up and running is a very important thing to consider. There are so many things that you can do if you have an online presence. Getting your BMW accessories marketed can also be made easier online. These days, there are lots of internet marketing strategies that you can actually take advantage of. Like affiliate marketing for example. You only need to pay your partners based from the actual profits their own sites bring in. And since BMW accessories are a known brand already, it would be easy to find affiliate marketing partners that can actually help you out.

You might need a bit of search engine optimization to be able to reach these possible partners. This would mean that you would need to beef up your site’s copy and use the appropriate keywords that could entice people to contact you and try to be your affiliate marketing partner. But of course, you also have to exercise due discretion. You need to make sure that you are only partnering with those that are surely going to be an asset for your business. You need to evaluate what site they have and the traffic that they actually receive from their site. It would help you determine if they can really create a good pool of sales from their visitors.

Then of course, you also need to create a good affiliate marketing program. Highlight the rewards that your partners will be able to receive to entice more possible marketers to join you.

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Source by David J. O.

Do I Have a Blown Head Gasket? – Critical Blown Engine Symptoms

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You’re sitting in traffic, minding your own business, when suddenly you see it: a cloud of white smoke drifting out from underneath your car hood.

Does this mean that you’ve got a blown head gasket on your hands?

Or how about this scenario: you open up the car hood to take a look at your engine, and you notice that the head gasket appears to be slightly warped. Does this mean that you have a blown head gasket? Or should it be considered normal wear-and-tear on a car, especially if it’s an older model?

You don’t need a mechanic to properly diagnose this problem; in fact, if you spot any of these symptoms while you’re driving, then there is a high possibility that you’ve got a blown engine:

Early Symptoms

In order to prevent major motor problems – and saving yourself a surprise bill from your mechanic! – then watch out for some key preliminary symptoms, which arise when the head gasket is about to fail. Your car will occasionally overheat, white smoke will appear from the exhaust and there will be a slight rumbling sensation when your car’s idling.

Blown Engine

If you haven’t caught these preliminary symptoms, then watch out for the big-time signs: your car overheats, your air conditioning blows out hot air or your heater blows out cold air, there are clouds of smoke coming from underneath your hood, your car will roughly shake while idling, or it won’t start at all. In either case, take a look underneath your hood at your engine. A warped or slightly bent surface can easily be fixed by a mechanic for a nominal fee; however, a crack in the block surface will indicate that the head gasket needs to be replaced altogether.

Another major symptom of a blown motor is oil running into your coolant. If your vehicle has been running it is very important to allow your car to cool before you remove the cap of your radiator. This may take 20-30 minutes. Then use a rag to remove the cap. If your fluid looks like chocolate milk, then you definitely have a blown head gasket.

If you engine repair, be sure to take your vehicle to an experienced mechanic with a stellar reputation and customer service.

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Source by Chris M. Williams