Daily Archives2016 December 21

[ad_1]

There are substantial advantages in getting your clients through print advertising. The most obvious one is that whoever contacts you from print ads has automatically qualified themselves as a hot prospect for the purchase of your product or service. From that point all you need to have is a solid sales process in place convert the prospects into buyers. To maximise the desired outcome of people contacting you from print ads, the best approach your campaign is though the “3 Ms”: Market, Media, Message.

Your target market is always the first consideration when it comes to choosing the right media. Who are your target clients? Where do they live? What are the main age groups and are they likely to read print ads? What is they main socio-economic make up. What problem or condition can you solve for them? what are the 6 main objections that they have and how can you address them? What frustrations or disappointments have they experienced with you or your competitors? The list goes on but you must take the time to walk a mile in their shoes before you even choose the publication for your print ads.

Now you have studied the market and chosen the media, what is your message going to be, and which form is it going to take? The most crucial part of your rationale for print ads starts with deciding on the style of advertising that you are going to use. The majority of small business owners still choose to do what we call the “Branding Style” of advertising… And that’s where we get excited don’t we? How cool is the ad going to look, how clever and creative is our one liner going to be? How are we going to make people remember it or even better, talk about it?

But wait! Isn’t it where we get totally confused? Where we miss the opportunity to generate the desired outcome: the phone to ring, people coming through the door and buying. As you start spending time and money (lots of it) on the coolness of your print ad, all the work you did on your target market identification gets diluted in a frantic bid to satisfy the ego of the business owner and the ego of the graphic designer. Suddenly your print ad has nothing to do with getting new clients but is merely aiming for a design award.

Well here is my tip: if this sounds familiar, and if your ad creation process is at risk of being hijacked somewhere along the lines by the egos in presence you will have to match the advertising budgets of the likes of Toyota, McDonald’s and so on. So this is where you would be well inspired to take control back and re focus on your target market. From that point you have a much better chance to create print ads that produce real return on investment

[ad_2]

Source by Eric Billoud

[ad_1]

During the 1990s, Ford Motor Company went on an international buying spree snapping up small automakers around the globe. Volvo, Jaguar, Land Rover, and Aston Martin all were brought within the Ford fold, and Mazda, by default has become part of Ford’s line up even though the Japanese automaker is “only” partly owned by Ford. Ford parts and Mazda parts are sometimes interchangeable as well as are some of their vehicles. Let’s examine closely the relationship between the two automakers and how their synergies benefit both companies.

The relationship between Ford and Mazda has been growing over the years, but is well known by auto historians as having started in the early 1970s when the Mazda pick up truck was imported to the North American market by Ford and called the Courier. From 1972 to 1983, the Courier was part of the Ford line up, but in reality it was a Mazda.

From 1984 on, Ford decided to build its own small pickup truck and the Ranger was born. Mazda, meanwhile, redesigned their truck and sold it separately until 2002. When time came for a new Mazda truck, Mazda tapped Ford and the current Ranger was rebadged as the Mazda “B” series.

From 1991 to 2001 Ford’s Explorer was rebadged and sold as the Mazda Navajo. Only a two door version was available and the line was eventually dropped as Mazda concentrated on their own SUV, namely the Tribute.

Are you confused yet? Don’t be as the two automakers have exchanged parts and vehicles for decades.

In the early part of this decade, Ford, which has a very strong truck division, needed a vehicle that was smaller and less costly than the pricey midsize Explorer to complement the fleet. Enter Mazda. Mazda designed and released the car-like Tribute for their own division, and a Ford version of the SUV, the Escape, was built by Ford in the US. Together, the vehicles have competed successfully against Toyota’s RAV4 and Honda CR-V.

For 2006, the Ford/Mazda relationship really heats up with the release of three cars based on the highly touted Mazda 6 platform: the Ford Fusion, Mercury Milan, and the “near luxury” Lincoln Zephyr. All three sedans share similar components and borrow heavily from Ford’s relationship with Mazda.

If you purchase a Ford or Mazda product that has in fact been rebadged will the Ford parts and the Mazda parts be the same? Good question! Major sections like the frame are likely to be the same, but many key components including suspension parts, brakes, and electrical parts, may be different. A better thing to do when purchasing replacement Ford or Mazda parts is to check your vehicle’s owners manual or visit a reputable online store, such as Car Parts Stuff, for the right parts for your make and model. You may think you are getting the same parts, but you can only be certain if you verify that information.

Ford and Mazda have a relationship that appears to be mutually beneficial to the two automakers. Judging by the new products being offered, the relationship is certain to grow stronger in the coming years.

[ad_2]

Source by Matthew Keegan