There’s no denying the impact the online realm has on your local carpet cleaning business. Continuing to ignore the benefits and harm the internet can potentially cause could be detrimental to your company. It’s better to take a proactive approach to this and find ways you can exploit the web and bring in more business. One way to effectively do this is with online reviews. If you have great carpet cleaning equipment and techniques, then you can potentially get raving reviews from current and past customers.
However, if you slack off, you could face a backlash that can run your business into the ground. Online reviews are that powerful. If you’re not too knowledgeable about how to go about managing your online reviews, then continue reading.
How to Get Customers to Review Your Business Online
There are various ways you can get customers to leave reviews for your business. Now, it’s important to note that it’s impossible to get 100% positive reviews, so expect a sprinkle of negative reviews here and there. The goal is to ensure your carpet cleaning equipment is on par, so that customers are satisfied with your services. Make sure your tile cleaning machines and truck mounted carpet cleaners are the best of the best. The better you and your equipment perform, the better the reviews people will leave.
In the restoration industry, when you ask customers to leave a review is crucial. This is why it’s a good idea to have your employees ask customers, since they are the ones who meet them face-to-face and provide the service. Train them on how to approach customers openly and honestly. Have them explain how their review can help your business to grow.
Other methods that can be used include calling, emails and apps (if you have one). Social media is another great platform you can use to encourage customers to leave testimonials. You can even offer something in return for their honest opinion. Refrain from paying customers for positive testimonials.
Managing Your Online Reputation
When your business has more positive reviews than negative reviews, it can help bring in new leads. It’s also important to look at bad reviews as opportunities to rectify any wrongs your brand did. Some of these complaints will have merit and should be attended to quickly to prevent further damage to your reputation.
If you can get a handle on maintaining your online reviews and reputation, then you can potentially grow your base of happy, loyal customers. If you need to upgrade your carpet cleaning equipment, you can go to Steam-Brite.com.