The Top Five Advantages of Getting a Warranty Direct from the Warranty Provider

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When seeking an extended vehicle warranty for your car, truck, or SUV, you have several options. You can purchase the plan offered by the car dealership, or you can choose a third party provider. You might think that the plans offered are the same, but they’re not. Many times, a third party warranty provider can offer you a better deal than you would find at the dealership. Here are five advantages of buying your extended warranty from a warranty company versus an vehicle dealership.

You’ll save money — many vehicle dealerships offer extended warranty plans at retail prices, which can be quite a bit more than the plans you’ll find with a third party provider. By purchasing your extended vehicle warranty direct from a warranty provider, you’ll cut out the middleman and save money!

Expertise is also a factor. While car dealerships are knowledgeable in the area of selling vehicles, they’re not necessarily the most informed provider of extended warranties. By dealing directly with a warranty company, you’ll get the benefit of expert advice from people whose job it is to know about extended warranties.

Special features are also a benefit. Often, the extended warranties offered by car dealerships are more limited than the ones you’ll find from a direct warranty provider. Some warranty providers simply offer better coverage and features like roadside assistance, which you may not get from a car dealership.

Variety is another feature of dealing with a direct warranty provider. There will most likely be a larger assortment of plans to choose from than you would get with your vehicle dealership. Some warranty plans charge deductibles, some don’t. Some cover parts only, some cover parts and labor. Still others cover both mechanical breakdown as well as wear and tear. This is the kind of plan you want — with the rising costs of labor, you’d end up spending quite a bit if labor was not covered under your plan!

Convenience is another benefit of dealing directly with an automotive warranty company, especially if you happened to purchase your vehicle out of town. There are warranty companies that exist at physical locations, and warranty companies that are strictly online. By purchasing a plan online, you can save yourself a lot of time and hassle. After all, who doesn’t enjoy the convenience of shopping for a warranty plan from the comfort of their own home? Plus, with online providers, you won’t be dealing with pressure from salespeople.

There are many reasons why you might want to choose a direct extended warranty provider rather than purchasing one from your car dealership. However, when choosing an extended warranty provider, do your research and make sure the company you’re dealing with has a satisfactory history of customer service. The last thing anyone wants is to get ripped off by a shady warranty provider!

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Source by Jackie Jones

Building Outdoor Bulletin Boards – Ten Simple Features to Include on Your Display

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When building outdoor bulletin boards for your school, church, community or homeowner’s association, these ten simple features will make your message center more usable, project a professional image, and most importantly, provide long-lasting, easy maintenance.

Larry Kontny, Secretary Treasurer of the Magnolia Terrace Homeowner Association in Mont Verde, Florida, made the mistake of purchasing poor quality bulletin boards last year.

“The back rotted out of the first bulletin board we purchased”, said Kontny, “and water got inside, and of course, the water and the humidity ruined all the letters.”

Water and humidity is a major concern for folks who live in this community of 130 home sites about 20 miles west of Orlando.

“Anyone who has lived in Florida knows of the heavy thunderstorms during the rainy season. This new one I just installed is much better constructed, and the frame is much stronger than the earlier one we purchased.”

1.Use an anodized aluminum frame that has a moisture barrier backing and silicone sealant.

“The first board we purchased had a particle board backing that sucked the water up like a sieve”, said Kotney. “The letter board warped and became spongy.”

2. Shatter-resistant door windows prevent injury and liability. Vandalism or kicked up stones from a passing truck can cause a cheap window to break.

Do not use glass, safety glass, or acrylic for the door window. Use a polycarbonate brand like Lexan or Makrolon SL.

3. Make sure that your door windows and posting surface have a UV inhibitor which cuts down on the destructive effects from sun rays. Some automotive part stores sell clear UV glass tinting film that can be applied to the window.

“The sun rays caused the enclosed cabinet to heat up like an oven. The board facing the southern exposure faded in months and some of the letters melted and got brittle”, said Kotney. “We’re going to have to replace that one too.”

4. Louvered vent caps should be installed on the cabinet’s sides to dissipate any heat build up or ambient humidity. The vent caps should be screened to prevent insects like spiders or wasps from entering the bulletin board’s cabinet and nesting.

A louvered vent also stops condensation from fogging up the door window by preventing a temperature differential.

5. Lockable doors secure access to the posting surface so postings are official.

“One morning I came out to find some kids had rearranged the letters to spell a profane message.” said Thomas Keane, past president of the Limestone Acres homeowners association in Wilmington, Delaware. “The neighborhood association was not amused.”

6. The door frame should have full length piano hinges to support the weight of the door when opened. Using just a couple of small hinges will wear out quickly and fatigue the aluminum case frame.

7. The door frame should have a rubber gasket seal to prevent vertical rain from seeping through the gap.

A tight door frame is important especially for residents on coastal areas that experience strong vertical winds.

8. The cabinet should be at least 3-1/4″ depth. This allows room to add extra letter panels, chalk boards, dry erase boards or bulletin boards.

These extra types of panels make your community message center very versatile and allows creativity for holidays or different occasions.

9. A name header can be included on the display cabinet or sign pediment. A name header provides identity and recognition for outdoor bulletin boards.

10. Make sure the cabinet comes with a one year manufacture’s guarantee. Any problems due to improper materials or assembly are going to happen during the first year’s exposure to the elements.

Kontny says he appreciates his new bulletin board that was supplied by a reputable manufacturer free of charge. “I like it, they didn’t have to do it”, says Kontny of his new bulletin board. “In fact, we will be replacing another one soon, which has been destroyed by the sun’s rays, and I’ll be getting another one just like this because it’s easy to maintain.”

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Source by Alice Mills

Lightweight Concrete Fences – Great for DIY

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“I have a vision that eventually this product [precast concrete fences] could be for do-it-yourselfers if it was manufactured in lightweight concrete,” states the CEO of a leading precast fence producer. This vision is now a reality with the introduction of lightweight concrete fence panels.

Cellular lightweight concrete (CLC) is produced by taking a mixture of cement, sand and water and combining it with a foam made through the action of compressed air and a chemical foaming agent. The foam leaves a multitude of tiny non-interconnected air pockets within the concrete mix. One can control the density of the final cast concrete shape by controlling the amount of foam introduced in the mix.

Fence panels made by this technique typically have half the density of regular precast panels available on the market. Some panel styles weigh as little as 39 lb.For maximum strength, the posts used in conjunction with the panels are made from regular high strength concrete. These concrete fence systems are designed to meet wind speed ratings of 110 mph or more.

The lightweight panels make it possible for two people to install a 6′ tall concrete fence without the need for heavy equipment. Installation in confined or sensitive landscaped spaces is easy to accomplish. The lighter panels mean more product can be hauled on trucks resulting in less freight cost, less energy cost and less pollution. The sound absorbing qualities of CLC (versus sound reflecting qualities for regular concrete) result in quieter enclosed spaces.

Other applications for lightweight concrete fences and fence panels include siding, planters and enclosures. CLC represents a great opportunity for the do-it-yourself crowd to easily build long lasting concrete structures.

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Source by Neil Rock

Tips to Choosing the Best Moving Company

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Like within any industry, the household goods business has its share of rogue companies that have been known to prey on the general public. From denying claims, lost belongings and holding the consumer’s items for “ransom”, reports of abuse by moving companies happen all too often.

The majority of these consumer abuses occur by those movers who are operating under their own authority and are normally not associated with a major van line. These rogue movers will often work under their own generic “van line” name.

Forty million people move each year and the large majority are completed with customer satisfaction by both, van lines and independent movers. These movers also tend with the negative impact placed on them and the industry by the fraudulent companies that take advantage of the consumer.

The major cause for the consumer who gets caught in one of these moving scams often lies with choosing the cheapest priced mover. Economics is certainly understandable, but going with the cheapest price is usually a recipe for disaster. Extensive research and understanding how the moving industry operates, play key factors in choosing the best moving company for your relocation.

With May through October being the busiest time for movers, the peak moving season will soon be approaching and there are steps that consumers can take to increase their chances of obtaining a care-free move:

  • Never hire a moving broker
  • Make sure the moving company has been in business for at least 7-10 years
  • Visit their office to make sure they are who they say they are
  • Never accept an “estimate” over the phone
  • Make sure their trucks show the appropriate markings as required under federal law
  • Check them out with the Better Business Bureau (BBB)
  • Check their ICC number against the FMCSA records

These are just a few steps that consumers can take to validate a moving company’s reputation and record particularly when it comes to storing your household goods.

Most moving companies offer storage facilities should you have to store your items until your residence is ready for the move-in process. Moving companies holding the consumer’s belongings in storage for “ransom” have been documented and the FMCSA is now enforcing laws against these type of movers through the Map-21 Act.

Although these type of incidents do occur, it is most often done by independent movers not associated with a major van line. If you must place your belongings in storage, it is recommended to deal only with a major van line that is well-known; not with an independent moving company or a company which operates under its own “van lines” name.

Although many independents can be trusted, the key factor here is for you, the consumer, to have peace of mind. The greatest peace of mind you can have is to place your storage in a storage facility that you have complete control over such as a mini-storage facility.

By utilizing a self-storage facility, you and only you will hold the key and access rights to your belongings. If you are concerned with a possible “ransom” scam by movers, this would alleviate any fears of such an incident occurring.

Through research and investigation and fully understanding the household goods moving process, consumers can avoid becoming the next victim to moving fraud.

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Source by Aubrey Allen Smith

What is That Noise? Automotive Sounds and How to Locate Them

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Picture yourself riding through the desert and suddenly you hear a noise emanating from your car you never heard before. “What the heck is that noise?” you ask yourself over and over, or “Am I hearing it or imagining it?” Then you grapple with whether or not you should continue on to the nearest service station or stop the car to prevent any further damage. Without the proper knowledge to make this important decision, drivers may find themselves taking on a lot of stress at a very inconvenient time.

One of the things most car owners don’t realize is that cars, like people, can have many types of issues with them. As well, they make many different types of sounds, running well or not so well! The informed car owner can make a better decision on whether to seek the help of an automotive expert with simple diagnostic tests, using simple tools (or even no tools) and a bit of knowledge to assist them with this decision, lending them peace of mind along the way. In this article, I hope to offer you insight to some of this knowledge. After reading, you may find yourself thinking on a more simple level when dealing with your car’s issues.

Cars have the potential to make a wide range of sounds: clicks, ticks, pings, bangs and pops. Some are more serious than others. If that noise is driving you batty and you aren’t near a mechanic, pull the car safely to the side, taking all safety precautions into account. While still in the car and the car running, listen to see if your car is still making the noise. If it is, the sound is most likely related to the engine in some way. If not, then it is more likely the rest of the car. Either way, we have isolated the noise into two areas of importance, moving or not moving.

Let’s assume we can still hear the noise with the car running but motionless. We can further isolate the noise by simply walking around the vehicle once or twice listening for the sound and where you can hear it the loudest or most frequently.

Even though, in most cars, the engine is located in the front of the car, the engine’s exhaust travels the length of the vehicle so anywhere along that system, noises can be created through defect or vibration. The further to the rear you find the noise, the less serious the problem. A general rule of thumb for today’s front-wheel drive vehicles is any noise from the driver’s door to the back of the car (while the car is motionless) would not hinder you from driving to a service station, or home.

The noises you could expect to hear coming from an exhaust that has a hole or crack leaking exhaust somewhere throughout the system would sound both low-pitched and high pitched simultaneously, sounding similar to a snare-drum with a bit of a thump at the same time in a repetitive pulse (due to the opening and closing of the exhaust valves in the engine). If you looked under the car where the leak was emanating from it would be more pronounced. You can drive home, but get it fixed. Leaky exhausts only get worse and can diminish your vehicle’s fuel efficiency and performance, depending on the location of the leak.

If the noise is still in this area but is more of an occasional noise with a pinging, clang, or pop, then it might not be a leak. Clangs and pings are often related to cool or cooling tins that run along the exhaust system and between it and the floor of the car to keep those areas of the car from getting hot. They can ping just from the increase/decrease in temperature but a loose tin will also ping and/or bang. Again, this is not an emergency but not something that should not be left to further deterioration if you can help it. A popping sound coming from your car’s tailpipe is a signal that something isn’t exactly right with the engine. It could mean the car needs a tune-up; a sensor might not be working properly, and so on. Most of this is negligible and you can survive the drive to a service station but again, nothing to ignore. Allowing your engine to burn fuel improperly over a long period can cause damage to your engine’s components which can lead to significant repair expenditures.

So, let’s say that behind the front doors the sound diminishes and it seems most apparent toward the front. You’d move around and try to determine what side of the car as well as whether the noise came from the very front of the car or more toward the windshield. Most front-wheel drive cars have the engine belts and pulleys on the passenger side of the car with the transmission/transaxle on the driver’s side. Knowing this, you should hear more noise on the passenger side even in a new car, but it is a peculiar sound that you seek.

With all that noise coming from such a crowded area, what can you do to pin it down? First, be safe and absolutely certain you don’t have hair, jewelry, or clothing dangling into the engine compartment while it is running, the dangers are real when dealing with the belts and pulleys which usually are not covered very well! Once you have made sure you are clear to peer in, do so listening closely as you move along the engine compartment.

Still having trouble pinning it down? Do you have a newspaper handy, a folder; maybe you have a funnel in your trunk? Maybe you are getting the idea…something you can roll up to make a cone or megaphone shape. This will make a great listening device in a pinch. By pointing the wide opening toward the area of the sound and listening at the small end your ear will lead you into a rough area of the sound. Once you have found it you can flip the megaphone around and trace the entirety of the roughly defined area, with the small opening, to pin-point the offending component or location. This will give you great satisfaction, if nothing else that you have a rough idea what is going on with your car. This would also greatly aid a mechanic in confirming the problem, so you could save yourself a big repair bill and, give you peace of mind.

A variety of sounds can come from under the hood, some of which are listed below. Keep a list with you in your glove box so you can reference them:

-Ticking – Typically, low oil can result in a constant tick, tick, tick in rapid succession – Location: This noise is normally on the top of the engine unless your engine is a V-6 or V8 in which case, on front-wheel drive vehicles, it would be front or back of the engine. Trucks and rear-drive cars with V-type engines would have the noise on the left and right sides. Diagnosis & Prognosis: Check oil level and replace what is lost, if it is low. If it persists, consult your service professional. The actual ticking sound is from a lack of lubricant at the lifter/valve stem, rocker arm, push-rods (if equipped) and camshaft causing a slight delay in the spring return or the actual pushing movement resulting in a slight gap in the contact of a few of these components causing them to tap (or tick) against each other. Other sources of “tick”: Normal operation of A/C compressor (occasional tick or clack); Debris in electric fan, clear debris with engine and fan off (allow to cool prior to cleaning); Exhaust leak at engine, seek professional help but you are OK to drive.

-Squealing – Engine belts are considered a wear item. This is because they are attached to moving components (pulleys) and suffer a fair amount of friction over time. They also dry out and crack under heavy use or being left to the elements, particularly in dry states like Arizona. Location: Passenger side of engine compartment on FWD cars and Front of engine compartment on RWD cars and trucks. Diagnosis & Prognosis: Harder to pin-point to a small point with a makeshift megaphone. Shut off car and look to see if there are indeed cracks on the belt(s)…you can check by depressing the belt and looking for cracks as it flexes. If you can see cracks with or without this action then you should plan for a replacement immediately. Once confirmed, make an appointment with your service professional. An unusually dry belt can squeal for no other reason, for this you can buy a spray can of Belt Dressing to mitigate the noise. It helps to condition the belt for better grip. Other sources of a squeal: Or squelching would be low power steering pump fluid level, check and fill as needed, PS pumps can fail and cause a great deal of squelching. Seek a professional if you believe this is the cause; Water pumps have a bearing that can get worn and squeal, seek a professional; Idler pulley or wheel bearing, seek professional.

-Pinging and knocking – This can have a few sources but usually have to do with your ignition and fuel system. It could be as simple as the quality of fuel you pumped in the tank or an engine in need of a tune-up which is sometimes referred to as pre-ignition. This can happen from poor maintenance schedules or filling up at the wrong fuel station. Diagnosis & Prognosis: Start by fueling at another location. If the problem persists make an appointment for a tune-up (new spark plugs, air filters, etc.) and run a fuel injection cleaner fuel additive through your engine. In most cases, this will clear it up. Other sources of pinging and/or knocking: Poorly functioning EGR or computer sensors, seek a professional. Sometimes a clanging sound in the engine cannot be pin-pointed and this could be connecting rod bearings. This is significant and should be seen by a professional before serious damage to your engine occurs.

-Gurgling – 99 times out of 100 this is due to the cooling system not doing its job. Boiling coolant could be heard from the coolant reservoir and even through the hoses. Diagnosis & Prognosis: Be safe; NEVER remove the radiator cap or reservoir cap when the engine is hot. Allow engine to cool and check the reservoir’s level indicator to give you an idea if you need coolant. Add as needed. If there appears to be plenty, then there is a high likelihood that your thermostat is not operating as it should. One obvious indication of this is that your heater may not heat like it used to or maybe not at all. An inoperable electric fan while in heavy traffic can also cause the temperature to soar. Seek a professional for any of these repairs as needed.

Are there other areas of odd noises? Absolutely, maybe you hear noises when you turn on your heater fan. A mouse could have stashed some debris in your auto’s vent ducts. You may hear a squelch which may be the blower belt slipping due possibly to a bad bearing attached to the blower/electric motor. And while we are in the car, maybe you hear a noise as you drive, it could be something as simple as a door slightly ajar or a window open just a touch.

If the noises are heard only while the car or truck is in motion then you could be dealing with suspension or steering abnormalities (clunks, banks and pops) or possibly drive train issues such as bearings (grinding and vibration). Brakes will also make plenty of noise when they are going bad (screeching = built-in pad wear indicator), already bad (grinding when brakes applied = pad level significant with metal to metal contact) but also if brand new (slight squeak or squeal when vehicle is in motion = metallic/semi-metallic brake pads are guilty of this and is a result of a small burr or fragment hanging away from pads rubbing on the brake rotor. This is a defect of the design, not of the pads and is normal and not considered alarming. However, as with any noise you have any doubt about, check with a professional for advice, especially when it comes to brakes, steering and suspension.

Although there are many noises a car can make over its lifetime, hopefully this will give you an idea of some of them, and help you decide whether you should continue your journey of a trip to the store or a day away business commute.

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Source by Barry Morris

Pollution in Kolkata – Why a Whole City is Turning Into a Health Hazard!

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Pollution levels across India are some of the highest anywhere in the world. And on top of this pile of polluted places sits Kolkata. A once beautiful city has been reduced to a huge garbage yard with tons of plastic waste strewn on every square inch of the city. Along with the number of aging buses and trucks spewing smoke – the various coal fires and dusty construction sites, have made the landscape a wasteland. But what has conspired to create this situation? Why has the West Bengal government turned a blind eye to the transport contractors?

Politics has always been a prominent part of the Kolkata culture. However the excessive politicizing of every issue has made it extremely difficult for legislation to be formed. The government in its quandary chooses to sleep over the various bills in the interest of protecting the environment – rather than irk the contractors who pay for the party funds. This has led to an unhealthy environment of government apathy and general callousness, especially in taking care of the living conditions. In its mandate to “provide rights to the poor” they have totally neglected the harm being caused to the environment by the millions of poor in the city.

The classic case of rampant pollution in the city of Kolkata are the buses and trucks plying the roads. In a recent move, a number of NGOs had petitioned that the pollution norms be strictly applied to the errant bus contractors. However the ministry decided to make the announcement with a rider that “people with genuine reasons can get a reprieve from the pollution control measures”!! This kind of obvious molly coddling of the transport contractors have further emboldened them, making it impossible for the police on the ground to fine the law breakers.

Plastic bags is another area where the West Bengal government has failed to check pollution. Elsewhere in all other major cities of India, plastic bags are banned as they cause widespread pollution which is difficult to remove. But not in Kolkata – where the “poor” have to carry their daily bread in plastic bags! The result is that the drainage system is choked in the city and the roads look like an unending garbage yard. Filth and disease accumulate in this waste causing diseases and generally making the whole city an unhealthy place to live in.

The present CPIM government is on its way out. They lost in all the by-polls. Here is hoping that the new government when it arrives, will be able to get rid pf the lethargy and inaction. If the laws are not implemented soon this city is going to become uninhabitable in the next few years! It is time the West Bengal government understood that “giving rights to the poor” does not mean that the environment can be abused!

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Source by Surajit Ray

Where to Buy Good Vegetables and Avoid Bad Ones In Seoul, Korea

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Back in Canada, the USA or Australia this would seem like a pretty obvious topic right? I grew up in Montreal Quebec, Canada where all the produce is about 99% good quality. There are some grocery stores that have food that is on the verge of going bad, but those fruits and vegetables are always sold at huge discount and it’s very obvious that if you don’t eat them soon they will be rotten before you have a chance of freezing or saving them.

In South Korea, native English teachers can find themselves paying $5 for a bag of 5 apples and finding them with fuzzy white stuff 3 days later. Sad, but true. So how does one know where to buy good produce that is going to last at least a week, if not a few weeks in the fridge, on the counter or in our bodies (important, right?).

The best place to buy groceries is at a “Lotte” grocery store. Whether you’re buying the one in the basement of the department store, or the “Lotte Mart”, either way the food quality is going to be very good. And ironically, the prices are usually the cheapest at Lotte Mart because they deal with food in such a large volume. Lotte Marts are found throughout South Korea in Seoul, Busan and even Jeju.

Lotte mart quality is also very good. Say you buy a package of sesame seed leaves at a small local grocery store. You can’t keep them in the fridge for longer than 1 week before they go bad and you have to throw them out. On the other hand, is you buy them at Lotte mart you can expect them to last 2 and sometimes 3 weeks without going moldy.

In fact, almost anything in Korea that is preceded by the word “Lotte” in the title is of top-notch quality. Good thing too, since Lotte kind of sounds like it means “a lot”.

So where are the bad places? These are trucks that are on the side of the road with fruits and vegetables and insanely low prices. These places are not necessarily bad, but you have to pick your fruits and vegetables with caution. You also need to keep in mind the question: What are these foods not being sold in the grocery store? How did this seller get these, and why didn’t the big sellers pick them up?

Stay away from open-air fruit stands unless a Korean has recommended the foods’ quality to you. The food OK, but questionable. Strawberries for $2? Well, there’s a reason they’re being sold that cheap and the vendor is in a truck: so he can get the heck out of here after he sells out and everyone has flying diarrhea.

Keep away from markets with high turnover rates. A market where vendor change every month is not a good sign that the quality is good. Usually vendors have to be careful because word of mouth spreads quickly. In these markets the quality can be very good. Just to be sure though, take a walk through the market near your house and then go back after a month and see if the same places are still there. Go back after another month.

You’ll find these kinds of markets in gu’s and dongs like Bangi or Gangnam. However they’re usually on the side of the road. As a personal rule, I’ve found that the further away from down you get, the likelier it was grown under acceptable circumstances and is healthier.

Keep an eye for many grocery stores too. It’s not uncommon to buy produce at a grocery store and have it rotting rapidly due to a low of quality farm. Unfortunately with grocery stores that hold crappy produce you need to try it out and see what happens.

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Source by Daniel E Massicotte

Online Marketing Surveys – Measuring the 4 P’s

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Online surveys are giving marketing professionals dynamic tools to help measure, analyze, and grow their business. The latest Internet survey software provides valuable insights into how customers make decisions. It helps businesses make smarter choices about the four “P’s” that determine success in the marketplace: product, price, placement, and promotion.

New Product Surveys: Design, Test, Design

Savvy business owners know that marketing should begin long before their products hit the stores. Marketing should begin with the product itself, and with an in-depth understanding customer’s needs and preferences.

Powerful new questionnaire software gives businesses a revealing glimpse into the minds of potential customers. Market research surveys can help a business rethink product design, or maybe just fine tune it a bit. In simple terms, these surveys can help a business give people what they want.

New product surveys try to get at the perceived needs of customers. They ask questions like:

  • How much cargo space do you need in your truck?
  • How many watts does your backup power supply need to generate?
  • How often do your drive on icy roads?

Questions like these can help a business decide if its product line meets the needs of potential customers, or if there are gaps in the line that need to be filled. Questionnaire software allows a business to sort responses by age, gender, location, income and many other variables. This enables a business to target products to the needs of specific market segments.

New product surveys also try to determine the benefits that are most important to customers. Take vitamins as an example. Are customers mainly interested in vitamins that will help them feel better or boost their memory or improve their heart health? Questionnaire software uses sophisticated ranking questions to help isolate the benefits that people care about most.

New product surveys also help a business learn what features are important to customers. If customers show little interest in a particular feature, a business may decide to offer it as an option rather than a standard part of its products. On the other hand, if a feature shows up on a survey as being very popular, a business might decide to include it in all of its products, and emphasize it in its marketing campaign.

Conjoint Analysis: Examine the trade-offs that customers make when purchasing a product

Conjoint analysis serves many purposes in market research, but it is especially useful in making decisions about price. Here’s how it works. Suppose a traveler is thinking about booking a hotel room. Two hotels next to each other offer rooms at the same price, but one hotel has an indoor pool and the other does not. If the traveler enjoys swimming, he will probably pick the hotel with the pool, since there is no difference in price.

Our traveler does a little more research and finds that the hotel that does not have a pool offers room service, which sounds wonderfully self-indulgent. Now our traveler has to make a decision. What does he value more, a pool or room service? Suppose our traveler then learns that the hotel with the pool is offering a ten percent discount. Now things are really getting complicated.

Conjoint analysis enables a marketer to examine the trade-offs that customers make in buying a product. It allows a marketer to see which features of a product are most valuable to customers and how much extra they are willing to pay for a particular feature or combination of features. The purpose of conjoint analysis is to determine what combination of variables is most influential in a customer’s decision to buy.

Conjoint analysis also helps a marketer set an optimal price for a product. It allows the marketer to see the point at which price outweighs benefits in the consumer’s mind. Although this type of analysis sounds complicated, internet survey software makes it simple. The most sophisticated systems enable marketers to create online surveys using an intuitive wizard interface. They present the results of the analysis in a variety of formats that help marketing professionals make informed decisions.

Placement and the Purchase Process

Market research surveys can also provide valuable information about how people prefer to shop. Do they typically buy certain types of products online, or do they prefer to visit a store? If they like to shop in person, do they prefer no-frills discount stores or stores that offer advice and greater customer service? Do they buy from catalogs? If they do, do they mail in their orders or use the catalog to shop online?

The purpose of all these questions is to discover how people feel about the purchasing experience. Sometimes two companies might offer virtually identical products, but one company is much more successful because it provides customers the kind of purchasing experience they find comfortable. For example, some car dealers advertise that they do not haggle over price. They know that some people are uncomfortable with the sort of price negotiations that are common in the car business.

Purchase process surveys need to focus on specific types of products. For example, some people routinely buy DVDs in discount stores, but they would go to an electronics store to buy a DVD player. A well-designed online survey can isolate customers’ purchasing preferences for different types of products.

Purchase process surveys can also help businesses improve customer service. For example, a survey might reveal that customers find a business’s website difficult to navigate. Businesses can use this type of data to make the purchasing experience more pleasant and convenient for customers.

Promotion: Advertising Effectiveness Surveys

Advertising effectiveness surveys help a business make the most of its advertising budget.

Advertising decisions have become extremely complicated. Many people – especially young people – spend more time online than watching television. But are online ads as effective as TV ads? And if a business decides to use TV ads, which of the hundreds of cable channels should it focus on? And what about the print media and outdoor advertising? What place do they have in a well-planned marketing campaign?

The answers to all these questions are different for different products and for different segments of the market. Marketers need reliable data to make informed decisions about their advertising budgets. Fortunately, online surveys provide an economical way to gather and analyze this information.

An advertising effectiveness survey can determine how consumers react to an ad, what they remember, how they felt afterwards, how the ad can be improved, and if the ad’s intention was served. A sequence of surveys can measure brand awareness before, during, and after a campaign. As with other types of online surveys, the results can be analyzed by age, gender, income, and other variables to ensure that ads are reaching the correct demographic group.

Some businesses rely on sales performance to gauge the effectiveness of their advertising. They assume that if they are doing better than their competitors, their ads must be working. This approach ignores the fact that sales are determined by a multitude of factors, including price, quality, and competition. A business may be doing well, but more effective ads could make its performance even better.

Boosting the Bottom Line

Online market research surveys are an inexpensive, economical way to improve every phase of marketing: product design, placement, positioning and promotion. Surveys can tell a business what it is doing wrong or right and how it can do better. An investment in a well-planned online survey can pay for itself many times over in increased sales and a healthier bottom line.

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Source by Jaime Brugueras

Differences Between Batch and Continuous Concrete Mixers

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What is a mixer? Well, a mixer is any machine used for mixing various ingredients. In general they are of two types; continuous and batch mixers. In continuous concrete mixers, loading of contents, mixing and unloading is a continuous process and goes on for an indefinite period of time. Where as in batch concrete mixers, loading, mixing and unloading can be done only for a definite quantity and for a definite period of time.

However the principle behind the mixing process remains the same for both continuous and batch mixers and it is more or less like a long-screw. In other words mixing of the ingredients is done by means of blades or paddles which are mounted on revolving shafts. Based on the structure, concrete mixers are broadly classified into three types:

1. Gravity

2. Rotatory

3. Paddle

However, when it comes to purchasing or renting a concrete mixer, performance and requirement will be taken into consideration. For instance, if you are looking for a mixer which should be operated for an indefinite period of time for mixing huge quantities then the continuous mixer is the best option. In case if the mixing quantity if less or for a small period of time then batch mixer will serve the purpose.

To better understand the differences between a batch and continuous mixer let us compare D-10 batch and D-25 continuous mixer. Both D-10 and D-25 can mix all types of pre-blended mortar products but D-10 can mix products up to 2.25 CuFt batches where as D-25 can mix products in any amount.

Similarly capacity of the D-10 batch mixer is 4.5CuFt whereas the capacity of D-25 is up to 80 Cu Ft per hour. Dimensions of D-10 batch mixer are 45″H x 36″L x 29″W and that of D-25 are 74″ x 30″ x 47″. So, the major differences between D-10 and D-25 mixers are only in terms of capacity, dimensions and the operational hours. Apart from that both D-10 and D-25 share common advantages such as:

1. Variable pump output

2. User friendly

3. Can be operated via remote

4. Compact and easy-to-use

5. Almost maintenance free due to incorporation of high quality components

6. Versatile applications etc.

So, the choice of concrete mixer depends on your business requirements. If you have big projects on hand, then opt for continuous mixer whereas if you are looking for a small project with minimal mixing operation then opt for batch mixer.

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Source by Rani K Samar

Top 3 Jobs For People With Criminal Records

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If you have a criminal record of some sort, I know it is hard to find a job. And I know that, so I’m going to show you a list of jobs that will hire you – even if you have a criminal records.

I mean how many times you try to get a job but the employer turned you down because of your criminal record that happened like a couple years ago or even 10 years ago? It stinks, doesn’t it? So what kind of jobs are there for people with a criminal record?

Here is a short list of jobs that you could get even if you have a criminal record … such as the military related jobs, truck driver, and clerical jobs but I want to talk about working at home using the Internet.

So here are 3 jobs that you can get even if you got a criminal record:

1. Military jobs (they will waive your criminal)

2. Work at home jobs (freelancing)

3. Restaurant jobs (depends on the restaurant … high class restaurants care, but if you’re working for a family restaurant, they’ll be okay if you’re honest about your criminal history. Sometimes they don’t even ask if you got a crime record)

You see, there are a lot of companies that hire people to work at home (it’s called telecommuting). And they don’t mind hiring people with a criminal record. Basically you can get jobs like customer care service, data call center specialist, researcher, or just secretary jobs.

Believe me I don’t want this to sound complicated or technical … because my silly friend got a job at home. If he can do it, I believe anyone can. Where do you find these jobs? Well it’s mostly contract work and you have to find them at various free lance job related websites.

But I recommend you learn how to make money on the Internet with Freebie Incentized Websites. And what is Freebie Incentized Websites? Basically what you do is you try out products on the Internet – and get paid for it at the same time.

This is a good way to make money on the Internet because you don’t need to invest any money up front and you can make an average of $10 per hour – which is okay if you’re working from home, right? So don’t worry if you got a criminal records because there are jobs for people with a criminal record.

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Source by Ken Nobo